James Young

A step-by-step technique for sparking breakthrough creativity in advertising--or any fieldSince its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process." James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

Records the never-ending antics of a picaresque circus of addicts, outsiders and misfits who travelled the world encountering an equally bizarre and extraordinary mixture of people. John Cale, Allen Ginsberg and Gregory Corso are among those who appear in the ultimately tragic story of Nico, the last Bohemian. Originally published in 1992.

Forty years ago Louis Hartz surveyed American political thought in his classic The Liberal Tradition in America. He concluded that American politics was based on a broad liberal consensus made possible by a unique American historical experience, a thesis that seemed to minimize the role of political conflict. Today, with conflict on the rise and with much of liberalism in disarray, James P. Young revisits these questions to reevaluate Hartz's interpretation of American politics. Young's treatment of key movements in our history, especially Puritanism and republicanism's early contribution to the Revolution and the Constitution, demonstrates in the spirit of Dewey and others that the liberal tradition is richer and more complex than Hartz and most contemporary theorists have allowed. The breadth of Young's account is unrivaled. Reconsidering American Liberalism gives voice not just to Locke, Jefferson, Hamilton, Madison, Lincoln, and Dewey but also to Rawls, Shklar, Kateb, Wolin, and Walzer. In addition to broad discussions of all the major figures in over 300 years of political thought,with Lincoln looming particularly large,Young touches upon modern feminism and conservatism, multiculturalism, postmodernism, rights-based liberalism, and social democracy. Out of these contemporary materials Young synthesizes a new position, a smarter and tougher liberalism not just forged from historical materials but reshaped in the rough and tumble of contemporary thought and politics. This exceptionally timely study is both a powerful survey of the whole of U. S. political thought and a trenchant critique of contemporary political debates. At a time of acrimony and confusion in our national politics, Young enables us to see that salvaging a viable future depends upon our understanding how we have reached this point. Never without his own opinions, Young is scrupulously fair to the widest range of thinkers and marvellously clear in getting to the heart of their ideas. Although his book is a substantial contribution to political theory and the history of ideas, it is always accessible and lively enough for the informed general reader. It is essential reading for anyone who cares about the future of U. S. political thought or, indeed, about the future of the country itself.

Designed as a supplement to the text Information Systems: Management Principles in Action, this collection of real-world vignettes provides students with challenging applications based on the actual problems faced by information systems managers. The vignettes illustrate complex management problems at the corporate, functional, and end-user levels, most of which center around the evaluation of alternative decisions the information systems manager might make and the consequences of those decisions. Topics include information technology as a competitive weapon, strategic information systems planning, the organizational placement of the information systems department, corporate issues and opportunities, specific duties of the information systems department, organizing the information systems department, and much more.

Describes the role of information sytems in business. Internal organization of the information systems department, and current information systems technology and theory are explored, but the emphasis is on real-life management issues. Casebook available.