Jane Ferry

Using an interdisciplinary approach combining film, semiotics, social-anthropology and history, this book examines food sciences in selected films to reveal food's power to direct and impose values and beliefs, to understand how dining venues may become sites of social contests and to reveal how food communicated values and beliefs to individuals, to micro communities and to American Society.

Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.

Completely updated, with current examples and new coverage of digital media, this popular handbook provides a range of qualitative approaches that enable students to effectively decipher information conveyed through the channels of mass communication - photography, film, radio, television, and interactive media. It aim is to help students develop critical thinking skills and strategies with regard to what media to use and how to interpret the information that they receive. The techniques include ideological, autobiographical, nonverbal, and mythic approaches. An Instructor's Manual is available to professors who adopt this new edition.

Using an interdisciplinary approach combining film, semiotics, social-anthropology and history, this book examines food sciences in selected films to reveal food's power to direct and impose values and beliefs, to understand how dining venues may become sites of social contests and to reveal how food communicated values and beliefs to individuals, to micro communities and to American Society.