Javier Martínez-Falcó

This book explores multiple types of innovation within the modern wine industry and how it has developed historically. The book provides and extensive examination of the existing knowledge in this subject. This highlights the evolution of historical and contemporary trends and signposts the authoritative literature published and most important researchers active in the field. With this comprehensive approach, the book is a versatile resource for both scholars and industry professionals, akin to a "Swiss Army Knife" for all aspects of green innovation in the wine sector.

L'objectif de cet ouvrage est d'analyser la situation de l'appellation d'origine prot g e (AOP) Jumilla d'un point de vue historique, g ographique et conomique. L'AOP Jumilla, situ e dans la province de Murcie, poss de une grande tradition vinicole vieille de plusieurs si cles, gr ce laquelle ses entreprises ont volu au fil du temps. Elle montre actuellement une volution positive de ses ventes, ainsi qu'un int r t croissant pour la production de vins de qualit . Cette situation implique un norme effort en R&D qui doit continuer tre consolid afin d'am liorer sa comp titivit et de poursuivre son expansion dans les segments les plus exigeants.

O objectivo deste livro analisar a situa o da Denomina o de Origem Protegida (DOP) Jumilla de um ponto de vista hist rico, geogr fico e econ mico. A DOP Jumilla, localizada na prov ncia de Murcia, tem uma grande tradi o vitivin cola que remonta a s culos atr s, atrav s da qual as suas empresas t m evolu do ao longo do tempo. Est actualmente a mostrar uma evolu o positiva nas suas vendas, bem como um enfoque crescente na produ o de vinhos de qualidade. Esta situa o implica um enorme esfor o em I&D que deve continuar a ser consolidado, a fim de melhorar a sua competitividade e continuar a expandir-se nos segmentos mais exigentes.

L'obiettivo di questo libro analizzare la situazione della Denominazione di Origine Protetta (DOP) Jumilla da un punto di vista storico, geografico ed economico. La DOP Jumilla, situata nella provincia di Murcia, ha una grande tradizione vinicola che risale a secoli fa, attraverso la quale le sue aziende si sono evolute nel tempo. Attualmente sta registrando un'evoluzione positiva delle vendite e una crescente attenzione alla produzione di vini di qualit . Questa situazione implica un enorme sforzo in R&S che deve continuare ad essere consolidato per migliorare la propria competitivit e continuare ad espandersi nei segmenti pi esigenti.

The purpose of this book is to analyze the situation of the Protected Designation of Origin (PDO) Jumilla from a historical, geographical and economic point of view. The Jumilla PDO, located in the province of Murcia, has a great winemaking tradition dating back centuries, through which its companies have evolved over time. It is currently showing a positive evolution in its sales, as well as a focus increasingly oriented towards the production of quality wines. This situation implies an enormous effort in R&D that must continue to be consolidated in order to improve its competitiveness and continue to expand in the most demanding segments.

Ziel dieses Buches ist es, die Situation der gesch tzten Ursprungsbezeichnung (g. U.) Jumilla aus historischer, geografischer und wirtschaftlicher Sicht zu analysieren. Die g. U. Jumilla in der Provinz Murcia hat eine jahrhundertealte Weinbautradition, durch die sich ihre Unternehmen im Laufe der Zeit weiterentwickelt haben. Derzeit ist eine positive Entwicklung des Umsatzes und eine zunehmende Konzentration auf die Produktion von Qualit tsweinen zu verzeichnen. Diese Situation erfordert enorme Anstrengungen im Bereich Forschung und Entwicklung, die weiter ausgebaut werden m ssen, um die Wettbewerbsf higkeit des Unternehmens zu verbessern und in den anspruchsvollsten Segmenten weiter zu expandieren.