Jeffrey Eisenberg

Est s en un viaje por carretera con un anciano y un joven. Las historias de negocios son contadas. La sabidur a es revelada. Una nueva perspectiva surge. Empresas como Costco y Kodak, General Motors y Walmart proporcionan color y textura como aparecen en el horizonte y en el espejo retrovisor. Compa as reales. Decisiones reales. Resultados reales. Jeff Bezos y Amazon dan a este viaje por carretera su ritmo ya que los cuatro pilares de su xito se hacen claros. Es un xito maravilloso, f cilmente repetido, incluso por un soporte de la limonada. Pero s lo si usted entiende la importancia del malvavisco. Ubicando a las relaciones en un lugar de mayor importancia es el tema central de "Triunfar Como Amazon". Sus autores coinciden en que la mejora continua no trata sobre la reducci n de costes sino sobre entablar relaciones. "Triunfar Como Amazon" traza un hoja de ruta que le muestra a las empresas como fomentar y mejorar las relaciones. Recomiendo a "Triunfar Como Amazon" encarecidamente a toda persona de negocios. Dr. Ivan Misner, Fundador de BNI y autor en el listado de los NY Times Best-Sellers "'Triunfar Como Amazon' abarca uno de los m s importantes elementos de ser empresario, la manera de c mo trabajar en tu negocio en vez de dentro de tu negocio. Recomendar a este libro a todo emprendedor que busque contar con una una hoja de ruta y saltarse los a os de ensayo y error. " T. Harv Eker, Autor de "Secrets of the Millionaire Mind", #1 en el NY Times Best-Sellers List "Hay muchas cosas que distinguen a Amazon de sus competidores. Tal vez la m s infravalorada sea su iniciativa m s arraigada basada en la fe que si alinean sus intereses con aquellos de sus clientes, ser una ganancia a largo plazo. As lo han hecho A n necesitar s una gu a que te ayude a descubrir c mo aplicar esto a tu negocio. Deja que Bryan, Jeffrey y Roy te ayuden a generar ganancias m s grandes." Avinash Kaushik, Evangelizador digital de Google "Wow, este es uno de los mejores libros de "negocios" que he le do en muchos a os. Es incre blemente inspirador - ambos, la historia en s y la manera en la que la narra. Qued asombrado." - Scott Brinkler, ChiefMartec.com "An cdotas ingeniosas y di logo claro que a veces se convierte en divertido a menudo se fusiona a una exploraci n de principios poderosos del marketing y estrategias para la captaci n de clientes que han regido el crecimiento de muchas de las empresas m s exitosas hoy d a...haciendo a 'Triunfar Como Amazon' lectura obligatoria para todos, desde profesionales del mundo de los negocios hasta personas que aprecian una entretenida historia. Jeffrey, Bryan y Roy han creado un libro ingenioso y perspicaz que no s lo subraya la importancia de las marcas, pero tambi n inspira al esp ritu y cosquillea al huesito del codo." -Chris McCann, Presidente y Director General, 1-800-FLOWERS. COM, Inc. "Lectura obligatoria para cualquier compa a buscando ser l der en su categor a. Revelador, entretenido y una lectura f cil." - Pete Cobb, Co-fundador y vicepresidente ejecutivo, Ebags Un peque o libro con enorme impacto. 'Triunfar Como Amazon' desmitifica los principios y pr cticas de las m s exitosas marcas del mundo. Es m gico - Jay Baer, Presidente de Convince & Convert y autor de "Hug Your Haters"

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing. By using Buyer Legends in your organization you will: -Improve communications - Your whole team will see and understand both the bigger picture and the important details-Improve execution - You will turn big directives into purposeful and more effective actions-Improve testing. You will understand how to plan and implement more effective and impactful tests -Make more money. You will see improved conversion rates that make the up-front planning worth the time and effortAfter reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to "get it." You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom. The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts. Wouldn't you like to have an edge in turning your brand into a legend?" Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues." Paul JeszenszkyHead of Global B2B Digital Marketing Center of Excellence, Google"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business." Jay BaerPresident, Convince & Convert"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona's, storyboards and our brand story. This is a powerful combination." Dennis GoedegebuureHead of Global SEO, Airbnb

It can no longer be denied that the the world is in the grips of an epidemic. Jeff Eisenberg and his company Pest Away have successfully treated more than 100,000 spaces for bed bugs over the past 15 years. He's the go-to guy for businesses, celebrities and the media - and in THE BED BUG SURVIVAL GUIDE he shares his best strategies, advice and tips for treating and preventing bed bug infestation once and for all. With Eisenberg's advice, readers can lower thier risk of bed bug infestation by up to 60%! Or, if they have them they can be sure they are using the right method to get rid of them. The book is divided into ten user-friendly chapters that cover everything, including:• Prevention - what to do immediately, daily, weekly and monthly • Travel - the 5 biggest mistakes made during hotel stays • Life - avoiding bed bugs in unexpected places like the gym, the mall, the movie theater, and on airplanes • Treatment - Green? Heat? Cryonite? Fumigation of furniture?