Jeffrey Montez De Oca

Drawing on rich empirical material from elite French sport, this book offers a detailed history of how the concept of doping evolved from the twentieth to the twenty-first century. The first study to span the period from 1950 to 2010, it sheds new light on the extraordinary world of elite sport in France – a world governed by its own moral standards and defined by extreme expectations of physical performance and highly medicalised training regimes. Including exclusive insights from athletes and their doctors, it explains how the use of drugs became an integral part of training in elite French sport. Considering the complex and paradoxical moral arguments that frame this phenomenon, it explores the decades-long social and political process that resulted in the normalisation of this doping culture. Drawing on examples from cycling, athletics, weightlifting, wrestling and bodybuilding, this book compares doping practices in these sports and questions the effectiveness of anti-doping policies. This is fascinating reading for all those interested in the use of drugs in sports, the ethics and philosophy of sport, or sports history.

Drawing on rich empirical material from elite French sport, this book offers a detailed history of how the concept of doping evolved from the twentieth to the twenty-first century. The first study to span the period from 1950 to 2010, it sheds new light on the extraordinary world of elite sport in France – a world governed by its own moral standards and defined by extreme expectations of physical performance and highly medicalised training regimes. Including exclusive insights from athletes and their doctors, it explains how the use of drugs became an integral part of training in elite French sport. Considering the complex and paradoxical moral arguments that frame this phenomenon, it explores the decades-long social and political process that resulted in the normalisation of this doping culture. Drawing on examples from cycling, athletics, weightlifting, wrestling and bodybuilding, this book compares doping practices in these sports and questions the effectiveness of anti-doping policies. This is fascinating reading for all those interested in the use of drugs in sports, the ethics and philosophy of sport, or sports history.

Winner of the 2014 North American Society for the Sociology of Sport (NASSS) Outstanding Book Award The early Cold War (1947–1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism’s success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism’s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period’s institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today’s War on Terror.

Winner of the 2014 North American Society for the Sociology of Sport (NASSS) Outstanding Book Award The early Cold War (1947–1964) was a time of optimism in America. Flushed with confidence by the Second World War, many heralded the American Century and saw postwar affluence as proof that capitalism would solve want and poverty. Yet this period also filled people with anxiety. Beyond the specter of nuclear annihilation, the consumerism and affluence of capitalism’s success were seen as turning the sons of pioneers into couch potatoes. In Discipline and Indulgence, Jeffrey Montez de Oca demonstrates how popular culture, especially college football, addressed capitalism’s contradictions by integrating men into the economy of the Cold War as workers, warriors, and consumers. In the dawning television age, college football provided a ritual and spectacle of the American way of life that anyone could participate in from the comfort of his own home. College football formed an ethical space of patriotic pageantry where men could produce themselves as citizens of the Cold War state. Based on a theoretically sophisticated analysis of Cold War media, Discipline and Indulgence assesses the period’s institutional linkage of sport, higher education, media, and militarism and finds the connections of contemporary sport media to today’s War on Terror.