Jessica Zwaan

Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key. Purpose at Work is a practical guide for senior business leaders and people professionals which shows them how to create purpose-driven teams and design organizations where people want to work. It covers why meaning is so important for employees in today's working environment, how work has moved from a commodity to an experience and why a clear sense of purpose is essential for individual and organizational success. This book offers practical guidance on how to build a company culture that prioritizes purpose and explains how to embed this into behaviors and actions across the business. There is also guidance on how to drive staff attraction and retention, boost workforce productivity and performance as well as improving employee engagement and wellbeing with a clear sense of purpose across the business. Packed with interviews and real-world examples from companies including HV Capital, Unmind and Wonderbly, this book explains the employee, workforce and business benefits of prioritizing purpose at work and shows how to achieve them in any organization.

Perks, benefits and financial reward are not enough to develop a motivated, productive and high-performing workforce. For employees to work to their full potential, purpose and meaning at work is key. Purpose at Work is a practical guide for senior business leaders and people professionals which shows them how to create purpose-driven teams and design organizations where people want to work. It covers why meaning is so important for employees in today's working environment, how work has moved from a commodity to an experience and why a clear sense of purpose is essential for individual and organizational success. This book offers practical guidance on how to build a company culture that prioritizes purpose and explains how to embed this into behaviors and actions across the business. There is also guidance on how to drive staff attraction and retention, boost workforce productivity and performance as well as improving employee engagement and wellbeing with a clear sense of purpose across the business. Packed with interviews and real-world examples from companies including HV Capital, Unmind and Wonderbly, this book explains the employee, workforce and business benefits of prioritizing purpose at work and shows how to achieve them in any organization.

Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration. It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team. This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.

Taking the best elements of a product-management approach and applying them to HR activity can transform the people function. This book shows you how. Written for all HR professionals and business leaders, Built for People explains how to improve workforce and business performance by developing people-centred ways of working, evidence-based decision making and a culture of continuous feedback and iteration. It explains everything from what this approach means for business professionals, what the benefits of it are and how to do it effectively. It covers how to proactively develop an employee experience which attracts, engages and retains the talent the business needs and supports them to operate at their full potential. There is also practical guidance on the importance of user research, sprint planning, vision development and how to encourage a continuous feedback loop in your team. This book includes the importance of testing and iteration and how to define metrics for success, as well as showing you how to handle organizational change, company culture clashes and how to build and improve overall business performance and employee experience at scale. Full of tools, case studies, exercises and advice from those who are already seeing the benefits of a product-management approach, this is essential reading for all business leaders needing to develop an agile, innovative and evidence-based approach to their people operations.