Jill Lepore

The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk--or so argues Jill Lepore, distinguished Harvard historian and New Yorker staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science.

You have the right to remain silent and the right to free speech. The right to worship, and to doubt. The right to be free from discrimination, and to hate. The right to marry and to divorce; to have children and to terminate a pregnancy. The right to life, and the right to own a gun. Rights are a sacred part of American identity. Yet they were an afterthought for the Framers, and early American courts rarely enforced them. Only as a result of the racial strife that exploded during the Civil War - and a series of resulting missteps by the Supreme Court - did rights gain such outsized power. The result is a system of legal absolutism that distorts our law and debases our politics. Over and again, courts have treated rights conflicts as zero-sum games in which awarding rights to one side means denying rights to others. As eminent legal scholar Jamal Greene shows in How Rights Went Wrong, we need to recouple rights with justice - before they tear society apart.

A brilliant, revelatory account of the Cold War origins of the data-mad, algorithmic twenty-first century, from the acclaimed and internationally bestselling author.

Radio 4's Book of the WeekA Financial Times Book of the YearShortlisted for the 2020 Financial Times / McKinsey Business Book of the YearLonglisted for the National Book Award 'The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos' David RuncimanThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that included John Kennedy's presidential campaign, the New York Times, Young & Rubicam, and, during the Vietnam War, the Department of Defence. In If Then, distinguished Harvard historian and New Yorker staff writer, Jill Lepore, unearths from the archives the almost unbelievable story of this long-vanished corporation, and of the women hidden behind it. In the 1950s and 1960s, Lepore argues, Simulmatics invented the future by building the machine in which the world now finds itself trapped and tormented, algorithm by algorithm.'A person can't help but feel inspired by the riveting intelligence and joyful curiosity of Jill Lepore. Knowing that there is a mind like hers in the world is a hope-inducing thing' George Saunders, Man Booker Prize-winning author of Lincoln in the Bardo'An authoritative account of the origins of data science, a compelling political narrative of America in the Sixties, a poignant collective biography of a generation of flawed men' David Kynaston'If Then is simultaneously gripping and absolutely terrifying' Amanda Foreman

The Simulmatics Corporation, launched during the Cold War, mined data, targeted voters, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, and Cambridge Analytica. Jill Lepore, best-selling author of These Truths, came across the company's papers in MIT's archives and set out to tell this forgotten history, the long-lost backstory to the methods, and the arrogance, of Silicon Valley. Founded in 1959 by some of the nation's leading social scientists--"the best and the brightest, fatally brilliant, Icaruses with wings of feathers and wax, flying to the sun"--Simulmatics proposed to predict and manipulate the future by way of the computer simulation of human behavior. In summers, with their wives and children in tow, the company's scientists met on the beach in Long Island under a geodesic, honeycombed dome, where they built a "People Machine" that aimed to model everything from buying a dishwasher to counterinsurgency to casting a vote. Deploying their "People Machine" from New York, Washington, Cambridge, and even Saigon, Simulmatics' clients included the John F. Kennedy presidential campaign, the New York Times, the Department of Defense, and dozens of major manufacturers: Simulmatics had a hand in everything from political races to the Vietnam War to the Johnson administration's ill-fated attempt to predict race riots. The company's collapse was almost as rapid as its ascent, a collapse that involved failed marriages, a suspicious death, and bankruptcy. Exposed for false claims, and even accused of war crimes, it closed its doors in 1970 and all but vanished. Until Lepore came across the records of its remains. The scientists of Simulmatics believed they had invented "the A-bomb of the social sciences." They did not predict that it would take decades to detonate, like a long-buried grenade. But, in the early years of the twenty-first century, that bomb did detonate, creating a world in which corporations collect data and model behavior and target messages about the most ordinary of decisions, leaving people all over the world, long before the global pandemic, crushed by feelings of helplessness. This history has a past; If Then is its cautionary tale.

'A thoughtful and passionate defence of her vision of American patriotism' New York TimesFrom the acclaimed historian comes this urgent manifesto on the dilemma of nationalism and the erosion of liberalism in the twenty-first century.

The American experiment rests on three ideas—“these truths”, Jefferson called them—political equality, natural rights and the sovereignty of the people. And it rests, too, “on a dedication to inquiry, fearless and unflinching”, writes Jill Lepore in a ground-breaking investigation into the American past that places truth at the centre of the nation’s history. Telling the story of America, beginning in 1492, These Truths asks whether the course of events has proven the nation’s founding truths or belied them. Finding meaning in contradiction, Lepore weaves American history into a tapestry of faith and hope, of peril and prosperity, of technological progress and moral anguish. This spellbinding chronicle offers an authoritative new history of a great, and greatly troubled, nation.

From the acclaimed New York Times bestselling historian, Jill Lepore, comes a bold new history of nationalism, and a plan for hope in the twenty-first century. With dangerous forms of nationalism on the rise, at a time of much despair over the future of liberal democracy, Harvard historian and New Yorker writer Jill Lepore makes a stirring case for the nation - and repudiates nationalism by explaining its long history. In part a primer on the origins of nations, The Case for the Nation explains how much of American history has been a battle between nationalism, liberal and illiberal, all the way down to the nation's latest, bitter struggles over immigration. Defending liberalism, as The Case for the Nation demonstrates, requires making the case for the nation. But American historians largely abandoned that defense in the 1960s when they stopped writing national history. By the 1980s they'd stopped studying the nation-state altogether and embraced globalism instead. When serious historians abandon the study of the nation, nationalism doesn't die. Instead, it eats liberalism. But liberalism is still in there, and The Case for the Nation is an attempt to pull it out. A manifesto for a better world, and a call for a new engagement with national narratives, The Case for the Nation reclaims the future by acknowledging the past.

"Eleanor Roosevelt never wanted her husband to run for president. When he won, she . . . went on a national tour to crusade on behalf of women. She wrote a regular newspaper column. She became a champion of women's rights and of civil rights. And she decided to write a book."--Jill Lepore, from the Introduction"Women, whether subtly or vociferously, have always been a tremendous power in the destiny of the world," Eleanor Roosevelt wrote in It's Up to the Women, her book of advice to women of all ages on every aspect of life. Written at the height of the Great Depression, she called on women particularly to do their part--cutting costs where needed, spending reasonably, and taking personal responsibility for keeping the economy going. Whether it's the recommendation that working women take time for themselves in order to fully enjoy time spent with their families, recipes for cheap but wholesome home-cooked meals, or America's obligation to women as they take a leading role in the new social order, many of the opinions expressed here are as fresh as if they were written today.

At a time of much despair over the future of liberal democracy, Harvard historian Jill Lepore makes a stirring case for the nation in This America. Since the end of the Cold War, Lepore writes, American historians have largely retreated from the idea of "the nation," in part because postmodernism has corroded faith in grand narratives, and in part because the rise of political nationalism has rendered it suspect and unpalatable. Bucking this trend, however, Lepore argues forcefully that the nation demands scrutiny. Without an honest reckoning with America's collective past, we will be at the mercy of unscrupulous demagogues who spin their own version of the national story for their own purposes. "When serious historians abandon the study of the nation," Lepore tellingly writes, "nationalism doesn't die. Instead, it eats liberalism." A trenchant work of political philosophy as well as a reclamation of America's national history, This America asks us to look our nation's sovereign past square in the eye to reveal not only a history of contradictions, but a path of promise for the future.

The American experiment rests on three ideas—“these truths”, Jefferson called them—political equality, natural rights and the sovereignty of the people. And it rests, too, “on a dedication to inquiry, fearless and unflinching”, writes Jill Lepore in a ground-breaking investigation into the American past that places truth at the centre of the nation’s history. Telling the story of America, beginning in 1492, These Truths asks whether the course of events has proven the nation’s founding truths or belied them. Finding meaning in contradiction, Lepore weaves American history into a tapestry of faith and hope, of peril and prosperity, of technological progress and moral anguish. This spellbinding chronicle offers an authoritative new history of a great, and greatly troubled, nation.

From New Yorker staff writer and Harvard historian Jill Lepore, the dark, spellbinding tale of her restless search for the missing longest book ever written, a century-old manuscript called "The Oral History of Our Time." Joe Gould's Teeth is a Poe-like tale of detection, madness, and invention. Digging through archives all over the country, Lepore unearthed evidence that "The Oral History of Our Time" did in fact once exist. Relying on letters, scraps, and Gould's own diaries and notebooks--including volumes of his lost manuscript--Lepore argues that Joe Gould's real secret had to do with sex and the color line, with modernists' relationship to the Harlem Renaissance, and, above all, with Gould's terrifying obsession with the African American sculptor Augusta Savage. In ways that even Gould himself could not have imagined, what Gould wrote down really is a history of our time: unsettling and ferocious.

An extensively illustrated, comprehensive exploration of the architecture and development of Old Cambridge from colonial settlement to bustling intersection of town and gown. Old Cambridge is the traditional name of the once-isolated community that grew up around the early settlement of Newtowne, which served briefly as the capital of the Massachusetts Bay Colony and then became the site of Harvard College. This abundantly illustrated volume from the Cambridge Historical Commission traces the development of the neighborhood as it became a suburban community and bustling intersection of town and gown. Based on the city's comprehensive architectural inventory and drawing extensively on primary sources, Building Old Cambridge considers how the social, economic, and political history of Old Cambridge influenced its architecture and urban development. Old Cambridge was famously home to such figures as the proscribed Tories William Brattle and John Vassall; authors Henry Wadsworth Longfellow and William Dean Howells; publishers Charles C. Little, James Brown, and Henry O. Houghton; developer Gardiner Greene Hubbard, a founder of Bell Telephone; and Charles Eliot, the landscape architect. Throughout its history, Old Cambridge property owners have engaged some of the country's most talented architects, including Peter Harrison, H. H. Richardson, Eleanor Raymond, Carl Koch, and Benjamin Thompson. The authors explore Old Cambridge's architecture and development in the context of its social and economic history; the development of Harvard Square as a commercial center and regional mass transit hub; the creation of parks and open spaces designed by Charles Eliot and the Olmsted Brothers; and the formation of a thriving nineteenth-century community of booksellers, authors, printers, and publishers that made Cambridge a national center of the book industry. Finally, they examine Harvard's relationship with Cambridge and the community's often impassioned response to the expansive policies of successive Harvard administrations.

Providing a new and illuminating look at 27 women who have changed the world, Dead Feminists ties these historical women and the challenges they faced into the most important issues of today. Based on the cult-following limited edition Dead Feminist letterpress poster series by illustrator Chandler O'Leary and letterpress artist Jessica Spring, the book combines new art and lettering with archival photographs and ephemera, and revisits the original posters to tell each woman's story.