John Egan

John Egan is a Sydney poet who also lives on the south coast of NSW. He was a high-school teacher of English for twenty-two years, Second Master of Bankstown Grammar School for nine years and later taught English as a foreign language and university preparation courses at the University of NSW, Wollongong University College and Newcastle University. For some years he also taught English and business communication at JDW Business College. His first chapbook was published by the Melbourne Poets Union and Ginninderra Press have published five collections, a verse novel, six collaborations with other poets and a number of chapbooks. He considers himself a poet of memory and the sea, but also writes of the natural world, the urban environment, social issues and Australian history.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.

In 1755, the Portuguese capital, Lisbon, was almost totally destroyed by an earthquake and the resulting tsunamis, and by fire. Perhaps 90,000 people died and 85% of buildings were shattered, including the Royal Ribeiro Palace, home to the archives of all Portuguese exploration in and around the East Indies, including the voyages of Vasco da Gama. All records were lost. Did the Portuguese send voyages of exploration, secretly, across the treaty line of Tordesillas, that divided the Spanish and Portuguese hemispheres? Did they explore and map the east coast of Australia 250 years before Cook's first voyage? Was the Mahogany Ship, first sighted in 1836, half-buried in sand dunes in the south-east of Victoria, the wreck of a Portuguese caravel? Who built the solid stone foundations of a structure on the south coast of NSW, and who lost the archaic set of keys unearthed near Geelong in 1847? Where did Mendon a's expedition of 1521 sail and when, if ever, did it return? If such a voyage ever occurred, was it like this?

Infused with John's unique sense of wry humor, these stories take the reader along on a ride through John's experiences as a cab driver in Brockton, Mass during the late 1970s. The stories are a mixture of the hilarious, odd, insightful, and sorrowful; introducing the reader to such characters as Black Laurel and Hardy, Captain Quaalude, and Mr. Magoo. This is how one cab ride ended as John pulled up to an ER..." An orderly, hearing the tires give up their remaining tread in an anguished squeal, ran out expecting a near death emergency arrival. I jammed my driver seat forward and ran over to open Mom's door. She got out calmly, I was anticipating a warm "thanks." She got hold of her purse. I figured to get the fare and a great tip. Instead, she starts beating me with it Hard I am 6′4″ and she was able to hit me squarely on top of my head. She was going to nail me into the ground like a human spike She said, "I told you to get me to the hospital quickly, not to put me in it " (as she rained beats down on me with her purse) Little Guy (her son) was hopping up and down saying "Can we do that again ? That was unbelievable " which made Mom angrier. The orderly skidded to a stop, wondering if I was the bad guy, Mom was a maniac, or this might be some personal matter between two consenting adults, especially one (Mom) that weighed about 4 times what he did. He said nothing, did not come an inch closer. He seemed frozen in fear, a desire for personal safety, and a crushing curiosity to see how it played out." This is how another cab ride ended after two guys considered robbing John..." I got them to their destination in one piece. The fare was just under $10, blond threw me a twenty and said, "Keep it," as they fell over themselves in their hurry to get out. I didn't even thank them for the tip, just acted as if I expected it. Like it was payment for the 'joy ride.'The last thing the black-haired guy said as the scrambled out. "I never met someone as nuts as you, man. Never "Blond goes, "You're not safe, man. You're nuts. You shouldn't be f**kin' driving "I looked at them with a bored, 'do this all the time' look and shrugged.... I radioed for Gary to get the cops. I gave the address, a description, and said the cops should be careful as at least one was armed." Join John for other fares as he drives from experience to experience, wending his way through an incredible world of stories from his cab driving days.

'There is a seamlessness about these poems; the stitching doesn't show. Egan brings the full range of poetic techniques to his work, but they are largely invisible in the context of the whole. There were many times I had to pause while reading...often mid-poem, sometimes to reflect on how they related to my own experiences, sometimes to simply go back and relive the lucidity of the last few lines. These are poems which make us want to linger.' - Garth Madsen

This book tells the story of how John Egan gradually overcame the odds and, piece by piece, rebuilt this great company, winning over the workforce, the overseas dealers and, most important of all, the customers. Working with Margaret Thatcher and her Government, Egan and his team of managers overcame every obstacle, every set-back, every challenge. Again and again, it looked impossible. Yet using innovative techniques, intelligence, eloquence, openness, motor racing and much more, they saved this most charismatic company which has created some of the finest and most loved motor cars of all time. It is an amazing story that will appeal equally to car enthusiasts, those in business and readers interested in social history.

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

Public Relations: contemporary issues and techniques offers a definitive guide to public relations management. It provides comprehensive analysis and explanation of a full range of modern PR techniques, spanning both inhouse and agency practice. The text has involved fundamental restructuring and updating of existing material and the incorporation of the new techniques and strategies, for instance:* The use of multimedia techniques in PR* Overseas media and the globalization of media communications* The latest case examples - notably New Labour's rebranding and media management since 1997, government PR during the 2001 war against Afghanistan, and the 2002 football World CupThe book presents the core strategies for successful PR combining this with indepth advice on implementation and the everyday techniques that every PR person needs to grasp. With a range of new user-friendly textual features, the book's practical, how-to focus, wedded to firm theoretical analysis, makes it the ideal text for those studying for professionally accredited examinations such as the IPR, CAM and LCCI awards. It is also a useful aide-memoire for all practising PR professionals.

Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth & John Egan, former Chief Executive and 'saviour' of Jaguar and now Chairman of Tomorrow's Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together they review recent cases and controversies and draw on their experience on the board of BAA to show how this approach can work in practice.