John H. Watson

Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a "big picture" understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order. Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.

Mastering Marketing is a step-by-step guide for startup entrepreneurs, small business owners and anyone looking for a "big picture" understanding of marketing. The goal is to empower you to understand marketing and business development as a system. The purpose being to give you greater control and a logical sequence to follow; so you take on the right things in the right order. Mastering Marketing divides the process into three developmental stages; Design, Build and Grow. Each stage contains a set of marketing objectives or Ways of Being to master. In all, there are 20 Ways of Being to develop your relationships and earnings growth program.

The recent decease of one of the descendents of Dr. Watson has brought to light his personal papers. These include a number of stories that Dr. Watson suppressed at the time for various reasons. As all involved are long dead, the inheritor has agreed to the publication of a set the most interesting adventures. This new edition includes a further discovered story - The Adventure of The Cricketers.

The book explores all the important themes of the Copts from the earliest moment sof Christian history to the present day.