Step into a realm of inspiration with Why Great Ideas Die, a nonconventional guide crafted for the 21st-century leader. In Why Great Ideas Die, bestselling author and entrepreneur Jos Dirkx offers a roadmap to design and sustain great ideas. Through the highs and lows of her own journey, where setbacks and tough lessons have been an integral part of success, Jos shows how the amalgamation of the spiritual and cerebral self is where true ideation happens. Case studies, practical tips, and perspective-shifting exercises teach you how to apply this nonconventional wisdom and activate true potential for yourself, your team, and your community. Why Great Ideas Die is a must-read for any team or leader navigating the exciting world of creativity and innovation.