Kiaer Jieun

East Asian voices have long been marginalised in Western literature, though recent global waves of East Asian popular culture have begun to shift the landscape. Among the newest entrants to this global phenomenon are children's picture books - an emerging yet potent force with unparalleled potential for long-term impact. Despite their limited visibility in publishing, picture books are central to early education and childhood wellbeing, shaping future generations. As such, East Asian picture books represent a doubly marginalised field that has been largely overlooked. This timely and essential Element addresses that gap. Drawing on a comprehensive dataset independent of publisher self-reporting, it offers both a historical overview of East Asian representation spanning more than a century and in-depth case studies, providing a ground-breaking account of this overlooked but increasingly influential domain.