Kunal Gaurav

Research Paper (postgraduate) from the year 2017 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, ICFAI IBS Business School Hyderabad, language: English, abstract: India ranks among top five countries when it comes to the pace of growth in internet and social media usage. Global average growth of in internet users is measly 19%, India alone is at 90%. India's web users have 153 million active social media accounts. The social media users are increasing by 23% approximately each year. India has over 195 million Facebook users which makes India a country that has world's largest number of Facebook users. On the other hand, India has 2nd largest Twitter users in Asia-Pacific region with 23.2 million users. India contributes a great part in social media networking sites. A huge contribution is by the youngsters who are involved in communicating and interacting with friends and family. Social media is also being used for educational purposes in order to make the students understand things better. Employees are using social media to relieve their stress and increase their professional networks. Businesses are also using social media networking sites to stay in touch with their current customers and search for potential customers. Social media is a platform which is being used for different purposes by different type of people. This study is being carried out to understand the usage behavior of working professional towards social media. It shall also help to identify the factors that influence the social media usage behavior among the working professionals. The study focuses on identifying which sites do professionals prefer in case of non-professionals social media networking sites. Quantitative research was selected to collect numerical data and Descriptive research method was adopted to conduct surveys. In case of sampling technique, Convenience sampling was adopted and the sample of study extended to 126 respondents.

Research Paper (postgraduate) from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, language: English, abstract: Online shopping is having very bright future. Perception towards online shopping is getting better in India. With the use of internet, consumers can shop anywhere, anything and anytime with easy and safe payment options. Consumers can do comparison shopping between products, as well as, online stores. In present scenario customers are busy that they don't have enough chance and time to go to shopping centers and purchase the things they need, everybody likes to do online shopping. In online, Product assortment is very huge to choose, and make immediate comparison in price, quality, variety, colour and also get product based information like customer feedback. The main purpose of this paper is to determine the "Factors Influencing Consumer Perception towards Online Shopping." The objective for this research is to know the customer perception and identify the factors which influence the online customer's. A quantitative research design which is descriptive and exploratory in nature was selected to gain insights about customer perception towards online shopping. The questionnaire prepared by using Likert's five-point scale ranging from (1-5) where 1 Means 'not at all important and 5 Means 'most important '. The research has taken use of closed ended questions. The data collection was done over a period of 8 weeks this was done by going directly to the respondents or through mails. A total number of respondents taken for this study are 154. The collected data is analyzed in statistical method of factor analysis in the IBM SPSS 20.0 software. The data collected on 30 variables was deducted into five factors in the software and analyzed accordingly. The survey revealed that different customers have different perception towards online shopping; most of them having a very good

Project Report from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A+, language: English, abstract: The universe of today is evolving quickly and India is no exception. Particularly after the opening up of the economy, the pace of progress that India and its people are encountering in their socio-social environment is mind boggling. Every brand attempts to steal at least fraction of a person's time to inform him/her about the amazing and different attributes of the product at hand. The challenge of the marketer is to find a hook that will hold the subject's attention. In helping to achieve this, use of celebrity for endorsement of a brand is widely used marketing strategy. It has been uncovered amid the examination that whooping sums being paid by the advertisers to these celebrities are some place powerful. The main objective of this study is to analyze the impact of various constructs of celebrity endorsement on the buying intention of young consumer. There is two more objective of this study such as to identify the various constructs of celebrity endorsement and to now the consumer perception towards celebrity endorsement.

Research Paper (postgraduate) from the year 2016 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Institute of Computers and Business Management -School of Business Excellence, language: English, abstract: Today, every business wants to have loyal customers, as it knows that loyal customers provide more benefit than non-loyal ones. Therefore, to retain their existing customers and make them loyal, the businesses have understood the importance of customer loyalty programs. But they are unable to develop and maintain an appropriate loyalty program. Therefore, the aim of this study is to understand the importance of customer loyalty application provided by third party and to determine the various factors which influence the decision of the merchants to select a customer loyalty application provided by third party. To achieve the objectives, data from various merchants was collected. The research methodology used in this research report is quantitative in nature, where primary data was collected from respondents using structured questionnaire. The respondents were asked various questions, where few questions were open-ended questions, some questions had multiple options, and the remaining questions were to be rated on a Likert scale. The data collected was analyzed using the SPSS tool. Two types of analysis were performed on the data: Frequency Analysis and Factor Analysis.