Laurie A. Rudman

Noted for its accessibility, this text--now revised and updated to reflect a decade of advances in the field--examines how attitudes and beliefs about gender profoundly shape all aspects of daily life. From the schoolyard to the workplace to dating, sex, and marriage, men and women alike are pressured to conform to gender roles that limit their choices and impede equality. The text uses real-world examples to explore such compelling questions as where masculine and feminine stereotypes come from, the often hidden ways in which male dominance is maintained, and how challenging conventional romantic ideals can strengthen heterosexual relationships. New to This Edition *Chapter on the sexualization of women's bodies, and resistance to it (including #MeToo). *Chapter on the harmful effects of "real man" ideology. *Numerous new examples drawn from current events. *Updated throughout with the latest theories, research, and findings.

Noted for its accessibility, this text--now revised and updated to reflect a decade of advances in the field--examines how attitudes and beliefs about gender profoundly shape all aspects of daily life. From the schoolyard to the workplace to dating, sex, and marriage, men and women alike are pressured to conform to gender roles that limit their choices and impede equality. The text uses real-world examples to explore such compelling questions as where masculine and feminine stereotypes come from, the often hidden ways in which male dominance is maintained, and how challenging conventional romantic ideals can strengthen heterosexual relationships. New to This Edition *Chapter on the sexualization of women's bodies, and resistance to it (including #MeToo). *Chapter on the harmful effects of "real man" ideology. *Numerous new examples drawn from current events. *Updated throughout with the latest theories, research, and findings.

Increasingly used by behavioural and social scientists, implicit measures afford investigating core psychological constructs in ways that bypass people's willingness and ability to report their feelings and beliefs. Focused on two primary assessment tools, evaluative priming and the Implicit Association Test, the Implicit Measures volume is designed for serious practitioners and beginning researchers alike. It provides an overview of each measure, describing its theoretical underpinnings and construct validity. Each chapter then lays out "best practices" for successfully designing each method and analyzing results, revealing how to avoid common pitfalls. The Implicit Measures volume will enable students of implicit measures to decide when and how to use them in their own research, and educate consumers of research about the accomplishments and challenges of using these state-of-the art assessment techniques. The SAGE Library in Social and Personality Psychology Methods provides students and researchers with an understanding of the methods and techniques essential to conducting cutting-edge research. Each volume within the Library explains a specific topic and has been written by an active scholar (or scholars) with expertise in that particular methodological domain. Assuming no prior knowledge of the topic, the volumes are clear and accessible for all readers. In each volume, a topic is introduced, applications are discussed, and readers are led step by step through worked examples. In addition, advice about how to interpret and prepare results for publication are presented.