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Kirjailija

Lawrence Friedman

Kirjat ja teokset yhdessä paikassa: 27 kirjaa, julkaisuja vuosilta 1988–2026, suosituimpiin kuuluu Mind and Meaning. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

27 kirjaa

Kirjojen julkaisuvuodet: 1988–2026.

The Case for Congress

The Case for Congress

Victor M. Hansen; Lawrence Friedman

Ashgate Publishing Limited
2009
sidottu
The Case for Congress: Separation of Powers and the War on Terror examines the constitutional relationship between Congress and the President in the post-September 11 world, arguing that Congress should exercise its legitimate authority in guiding United States policy. While many commentators have focused on the extent of the President's national security and foreign affairs authority, both domestically and abroad, this title focuses on the constitutional authority of Congress to serve as a check on executive power. As a national consensus has developed around the notion that the Bush administration made grave errors in its policy decisions, a reminder of the leading role that Congress can play in those decisions is particularly appropriate. Unlike scholarly work devoted either to detailing or criticizing the Bush administration's policy decisions, this accessible and balanced book focuses on the policies themselves, and on the way in which Congress can influence those policies for the better. The authors further offer specific and useful recommendations for legislative measures that may correct existing policy deficiencies and promote sounder decision-making in the area of national security and foreign affairs.
Go To Market Strategy

Go To Market Strategy

Lawrence Friedman

Butterworth-Heinemann Ltd
2002
sidottu
In this path-breaking new book, best-selling author and leading go-to-market strategist Larry Friedman provides a practical and battle-tested approach for taking products, services, divisions, or even an entire company to market! Drawing on dozens of examples and best-practices across a variety of industries, 'Go To Market Strategy' lays out a clear and actionable blueprint for building a winning go-to-market plan - one that will enable you to do more business, with more customers, more often, and more profitably. In this book you'll find all of the techniques and tools you need to answer today's crucial go-to-market questions: · Which markets offer the best opportunities for profitable growth? · What do my target customers need? How can I do a lot more business with them? · What mix of channels and partners will help me reach and sell to the most customers at the lowest possible cost? · Do I have the right product or solution? How can I create broader customer interest in my offerings? · Do I have a winning value proposition? What would make the 'message' more compelling - and drive more purchasing activity? 'Go To Market Strategy' is not about incremental change. As Friedman points out, it is for executives seeking nothing less than double-digit revenue growth and the slashing of at least 10-15 percent of selling costs - absolutely realistic results that go-to-market innovators have consistently achieved. This book lays out all of the techniques used by the world's top go-to-market leaders, so you too can achieve those kinds of results, and gain a real go-to-market competitive advantage in your markets.
Channel Advantage, The

Channel Advantage, The

Tim Furey; Lawrence Friedman

Butterworth-Heinemann Ltd
1999
sidottu
Channel innovation is separating market winners from market losers, and not just in leading-edge technology industries. In a business world where industry players are selling practically the same products at essentially the same prices at about the same cost, the only real source of sustainable competitive advantage is the sales channel: how you sell, not what you sell. Selling becomes a question of how to connect products with customers via the best mix of sales channels: the sales force, value-added partners, distributors, retail stores, telemarketing, and the Internet. In short, how companies sell has become as important as what they sell. 'The Channel Advantage' explains how leading companies develop strategies that integrate e-commerce, telemarketing, sales forces, and distributors to achieve superior sales performance and sustainable competitive advantage. Timothy R. Furey is chairman, CEO and co-founder of Oxford Associates, a privately held consulting firm specializing in sales and market strategy, e-commerce channel integration and market research, based in Bethesda, Maryland. Oxford has achieved an annual growth of more than forty percent since its creation in 1991 and was named one of America's 500 fastest growing private companies by Inc. Magazine in 1997. Furey, a pioneer in the use of hybrid sales and marketing strategies for blue chip companies, works extensively with senior management leadership teams to develop and implement go-to-market growth strategies. His clients include IBM, American Express, Marriott, Xerox, Fidelity Investments, Bristol-Myers Squibb, and Johnson & Johnson. Under his leadership, Oxford Associates has developed leading-edge strategies, business processes and systems for deploying and integrating multi-channel sales and marketing systems. They work to align products with the right customers via an appropriate mix of the Internet, telesales, distributors, value-added partners, and traditional sales force channels. Mr. Furey is the co-author of THE CHANNEL ADVANTAGE (Butterworth-Heinemann, August 31, 1999), which is endorsed by the CEOs of America Online, Lotus Development, Ocean Spray, and Xerox. Mr. Furey also serves on the Board of Directors of Alpha Industries (Nasdaq:AHAA), a leading semiconductor manufacturer for wireless telephone applications. Previously, Mr. Furey worked with Boston Consulting Group, Strategic Planning Associates, Kaiser Associates and the Marketing Science Institute. He earned a BA in Economics, cum laude, from Harvard University and an MBA from the Harvard Business School. Lawrence G. Friedman is an internationally recognized channel strategy consultant whose clients have included companies such as Lotus, AT&T, Canon, Compaq Digital Equipment, Microsoft and Bell Atlantic. He also held executive level positions at Andersen Consulting and Huthwaite, Inc., the sales research firm that developed the SPIN Selling Model. In 1996, Friedman, with Neil Rackham and Richard Ruff, co-authored the best-seller, GETTING PARTNERING RIGHT (McGraw-Hill). He is on the review board of the Journal of Selling and Major Account Management, which published his article, Multiple Channel Sales Strategy, in the April, 1999 issue. His firm, The Sales Strategy Institute, works with clients to identify and evaluate new go-to-market opportunities and conducts in-depth channel strategy workshops and seminars. Mr. Friedman is a frequent guest speaker and lecturer on sales and channel strategy throughout the United States, Europe and Asia. Mr. Friedman earned an MA from the University of Chicago.
The Anatomy of Psychotherapy

The Anatomy of Psychotherapy

Lawrence Friedman

Analytic Press,U.S.
1988
sidottu
Over the past decades, Lawrence Friedman has emerged as one of the most erudite and provocative theoriss in contemporary psychotherapy. The Anatomy of Psychotherapy interweaves Friedman's major contributions to the analytic and psychiatric literature with extensive new material in arriving at an extraordinarily rich and nuanced appreciation of psychotherapy. The Anatomy of Psychotherapy describes how the therapist makes use of theories and styles in order to achieve equilibrium under stress. This stress, according to Friedman, is related to the "absolute ambiguity" that is essential to psychotherapy. To cope with this ambiguity, the therapist alternates among three different roles, those of reader, historian, and pragmatic operator. Friedman examines these "disambiguating postures" in detail, paying special attention to their bearing on the therapist's narrative prejudice, the relativity of his knowledge, and the relationship of his work to natural science and hermeneutics. Brilliantly constructed and masterfully written, The Anatomy of Psychotherapy traverses the same basic themes in each of its six sections. Readers who are interested in theory can hone in on relevant topics or the work of particular theorists. Readers seeking insight into the demands of daily clinical work, on the other hand, can bypass the systematic studies and immerse themselves in Friedman's engrossing reflections on the experience of psychotherapy. Best served will be those who ponder Friedman's writings and therapy as complementary meditations issuing from a single, unifying vision, one in which psychotherapy, in both its promise and frustrations, becomes a subtle interplay among theories about psychotherapy, the personal styles of psychotherapists, and the practical exigencies of aiding those in distress.