Lee Cassells

You don't have a business if you don't have customers willing to pay for your product or service. In "How to Sell in ANY Economy," authors Lee Cassells, Catherine Brownlee, and Stan Peake teach employees, employers, business leaders and owners how to sell like never before. Thousands of hours of research into consumer behavior and motivation are combined with 70 years of business experience to bring a profound yet simple strategy to sales professionals everywhere. Learn how to sell without compromising your integrity, in a way that builds trust with your customers." How to Sell in Any Economy" will become your trusted playbook, your go-to resource, as you build a better business and a more rewarding career (in any industry) This book will help you improve your strategy, habits, psychology, and how you go about every sales opportunity. You will be a more effective sales professional after reading this book, no matter how great or experienced you already are. You'll also love the process, which means you're going to keep getting better day after day because this book will enhance what you do and how you do it