Lee Frederiksen

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to marketing and client development for professional services firms. The book, now in its Second Edition, covers five key areas that are critical for firms that want to grow and become more profitable: creating a marketing and growth strategy; establishing a brand and reputation; implementing a marketing communications program; executing lead generation strategies; and developing business by winning new clients. You will also read real-world case studies that illustrate major points, as well as quotes and stories from well-respected professionals in the industry. The Second Edition features new research and updates throughout, including new chapters on social media and online marketing, as well as new case studies and interviewsAuthors Mike Schultz and John E. Doerr are the coauthors of the Wall Street Journal and Inc. Magazine bestseller Rainmaking Conversations and Professional Services Marketing; Lee W. Frederiksen is coauthor of Online Marketing for Professional ServicesWill be widely promoted via multiple online routes and direct mail marketing Firms of any size can use this proven approach to marketing and client development to attract new clients and grow their professional service businesses.

If you are an expert who yearns to rise to the top of your profession or build a wider reputation, your moment is now. A quiet revolution is upending the way professional services are sought, bought and brought to market. Who are the chief actors and beneficiaries in this revolution? Ordinary experts just like you who want to make a difference-and a larger stage. Based on more than a decade of research into hundreds of individual experts, you'll learn why the almighty referral is in decline, how today's buyers of services are hungry for authoritative information, and how you can position yourself as a buyer's top-and sometimes only-choice. At the same time, you will reach an audience far wider than you ever imagined. The Visible Expert Revolution is your handbook to raise your profile, sharpen your expertise and command fees more than ten times higher than average. You'll uncover hidden opportunities and build a powerful visibility plan customized to your strengths, circumstances and available time. But that's not all. You'll also meet real experts across a range of professional industries who share their inspiring stories and insider advice. Ready to become a Visible Expert? Here's how it's done.

If you are an expert who yearns to rise to the top of your profession or build a wider reputation, your moment is now. A quiet revolution is upending the way professional services are sought, bought and brought to market. Who are the chief actors and beneficiaries in this revolution? Ordinary experts just like you who want to make a difference-and a larger stage. Based on more than a decade of research into hundreds of individual experts, you'll learn why the almighty referral is in decline, how today's buyers of services are hungry for authoritative information, and how you can position yourself as a buyer's top-and sometimes only-choice. At the same time, you will reach an audience far wider than you ever imagined. The Visible Expert Revolution is your handbook to raise your profile, sharpen your expertise and command fees more than ten times higher than average. You'll uncover hidden opportunities and build a powerful visibility plan customized to your strengths, circumstances and available time. But that's not all. You'll also meet real experts across a range of professional industries who share their inspiring stories and insider advice. Ready to become a Visible Expert? Here's how it's done.