Len Sherman

A story of passion and commitment and faith?qualities that drove one working-class kid to not only build a sports empire, but also to change the way the entire sports industry has done business. This book is a tale of determination, faith, and, most assuredly, good timing and good luck. In truth, this isn’t one story?but many.? Sports executive and businessman Jerry Colangelo weaves together a lifetime of great moments in sports and tense times in business. In How You Play the Game, sports executive and businessman Jerry Colangelo details a lifetime of stories, including:How he emerged from the tough streets of Chicago Heights as a high school and college sports star. How he helped create and build the Chicago Bulls?at a time when the NBA was a second-tier professional league, and two basketball teams had already failed in the Windy City. How he moved to Arizona and started the Phoenix Suns, an organization that fought its way to become the ninth richest franchise in all of sports. And how he then began baseball’s newest team, the Arizona Diamondbacks. Peppered with stories about players and coaches, including Charles Barkley and Connie Hawkins, Red Holzman, and Buck Showalter, as well as owners, general managers, investors, reporters, and more, How You Play the Game is truly an insider’s look at the sports world.

On March 31, 1998, more than 48,500 fans cheered the arrival of Major League Baseball's newest expansion team, the Arizona Diamondbacks. In the first book ever to chronicle the birth of a major-league baseball franchise from conception to Opening Day, Big League, Big Time takes you inside the Diamondbacks dugout -- and their corporate suite -- to examine the billion-dollar business of baseball and its enormous impact on our culture. While many prominent people went to bat for baseball in Phoenix, sports entrepreneur Jerry Colangelo, the Diamondbacks' managing general partner, swung for the fences and scored a league-envious, $355 million state-of-the-art baseball facility. Big League, Big Time discloses how Colangelo's revolutionary vision for the Diamondbacks affected all aspects of the club -- especially his choice of personnel, from Jay Bell and Andy Benes to former Yankees manager Buck Showalter, "a young man with old-fashioned ideas." But even before they had drafted a player, the Diamondbacks front office was well aware that marketing "The Show" was the off-the-field game they couldn't afford to lose. Read the inside story of how they chose the team's name and colors, successfully maneuvered multimillion-dollar deals with a host of major sponsors, determinedly wooed the vast Mexican market, attracted such celebrity coinvestors as Billy Crystal and Lou Gosset, Jr., and became one of the five highest revenue-producing franchises before a single game was played. Complete with player profiles, an exclusive inside-the-war-room took at the expansion draft, and a dissection of the media's role in the global growth of the sports industry, Big League, Big Time is a rare glimpse into the politics, business, and promise of baseball -- a fascinating analysis of how one city cultivated a very special field of dreams.