Levent Altinay

Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include:New chapters on mixed methods and how to adopt technology into research practicesMore coverage of research strategies, focus groups, sampling secondary research as well as experimental designNew and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenariosStudent and lecturer online resources, including practice datasets for studentsEnriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.

Planning Research in Hospitality and Tourism, third edition is an accessible, concise and practical guide to planning, conducting and analysing research in tourism and hospitality. International in scope and appeal, this book provides students with an introduction to the basic principles, research techniques and characteristics of research in the international hospitality and tourism sectors in a straightforward and accessible way. It includes a variety of features throughout to aid understanding and offer practical tips of overcoming potential research issues. This new edition has been fully updated to include:New chapters on mixed methods and how to adopt technology into research practicesMore coverage of research strategies, focus groups, sampling secondary research as well as experimental designNew and updated international case studies and extracts from journals, providing real examples of tourism and hospitality research scenariosStudent and lecturer online resources, including practice datasets for studentsEnriched with insightful case studies throughout, this volume is essential reading for all tourism and hospitality researchers.

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.

Strategic Management for Hospitality and Tourism is an essential text for both intermediate and advanced learners aspiring to build their knowledge related to the theories and perspectives on the topic. The book provides critical and analytical insights on contemporary theoretical models and management practices while enhancing the learning process through worked examples and cases applied to the hospitality and tourism setting. This new edition highlights the rapidly changing socio-economic and political global landscape and addresses the cultural and socio-economic complexities of hospitality and tourism organizations in the new era. It has been fully updated to include: A new chapter on finance, business ethics, corporate social responsibility, and leadership as well as new content on globalisation, experience economy, crisis management, consumer power, developing service quality, innovation and implementation of principles. New features to aid understanding of the application of theory, and spur critical thinking and decision making. New international case studies with reflective questions throughout the book from both SME’s and large-scale businesses. Updated online resources including PowerPoint presentations, additional case studies and exercises, and web links to aid both teaching and learning. Highly illustrated and in full colour design, this book is essential reading for all future hospitality and tourism managers.