M. Backman

China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be elderly. By 2010, China will have 7 of the world's biggest shopping malls. This book is an invaluable asset for corporate planners and strategists, futurologists, and anyone developing business in Asia as Backman provides an essential map for Asia's future.

China is the world's biggest market for cigarettes. By 2020, 300 million Chinese will be elderly. By 2010, China will have 7 of the world's biggest shopping malls. This book is an invaluable asset for corporate planners and strategists, futurologists, and anyone developing business in Asia as Backman provides an essential map for Asia's future.

Knowledge of Asian business is dominated by conventional wisdom. In this revised and updated edition of The Asian Insider , bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business.

Companies operating in post-crisis Asia find themselves confronted by obstacles that hinder development and progress. Written by two leading analysts, this book identifies the transformation of the competitive landscape in Asia. By focusing on the main difficulties faced by companies it provides a series of strategies for business success and show how to avoid failure in Asia. This is an essential guide for companies who wish to make it big in Asia.