M.S. Krishnan

The innovation management classic returns for today’s fully digitized worldWhen legendary business thought leaders C. K. Prahalad and M. S. Krishnan first published The New Age of Innovation, the book was instantly lauded as one of the most forward-looking business guides of the year. Now, ten years later, their predictions that advanced technologies would transform every business in every industry have been borne out. And their lessons for managing the software revolution are more critical today than ever. The New Age of Innovation provides the insights and practices you need to drive profits and growth in today’s interconnected, software-dominated world—a world where companies partner with customers to create value. You’ll learn how to: •Align all software systems within your company•Measure individual behavior using smart analytics•Continuously improve customer-facing and back-end processes•Make every stakeholder a unique partner in your mission•Work seamlessly across cultures and time-zones•Create teams that drive high-quality, low-cost solutionsThe ubiquity of software and digitization introduce valuable opportunities for personalized value creation and global resource partnership. Manage them well and you’ll seize the competitive edge in no time. The New Age of Innovation provides everything you need to by leveraging the tools at your disposal to transform their business and dominate your industry.

Named one of the "Best Books on Innovation, 2008" by BusinessWeek magazineFrom the greatest minds in business today comes a groundbreaking new blueprint for executing the next stage of customer-created value. C. K. Prahalad, the world's premier business thinker, and IT scholar M. S. Krishnan unveil the critical missing link in connecting strategy to execution--building organizational capabilities that allow companies to achieve and sustain continuous change and innovation. The New Age of Innovation reveals that the key to creating value and the future growth of every business depends on accessing a global network of resources to co-create unique experiences with customers, one at a time. To achieve this, CEOs, executives, and managers at every level must transform their business processes, technical systems, and supply chain management, implementing key social and technological infrastructure requirements to create an ongoing innovation advantage. In this landmark work, Prahalad and Krishnan explain how to accomplish this shift--one where IT and the management architecture form the corporation's fundamental foundation. This book provides strategies forRedesigning systems to co-create value with customers and connect all parts of a firm to this processMeasuring individual behavior through smart analyticsCeaselessly improving the flexibility and efficiency in all customer-facing and back-end processesTreating all involved individuals--customers, employees, investors, suppliers--as uniqueWorking across cultures and time-zones in a seamless global networkBuilding teams that are capable of providing high-quality, low-cost solutions rapidlyTo successfully compete on the battlefields of 21st-century business, companies must reinvent their processes and culture in order to sustain innovative solutions. The New Age of Innovation is a complete program for achieving this transformation to meet the needs of the end consumer of the future.