Malcolm Gladwell

V etoj knige po samorazvitiju Malkolm Gladuell analiziruet protsess prinjatija reshenij. Na bogatom materiale iz oblasti iskusstv, nauki, dizajna, meditsiny, politiki i biznesa on raskryvaet zakonomernosti bessoznatelnykh reshenij i analiziruet faktory, iskazhajuschie etot protsess. Avtor utverzhdaet, chto vse reshenija my prinimaem s pervogo vzgljada - za dve sekundy. "Sila mgnovennykh reshenij" - kniga imenno ob etikh pervykh dvukh sekundakh. Pochemu kniga dostojna prochtenija: izo dnja v den my razreshaem kakie-to problemy, ischem otvety na voprosy, prinimaem vazhnye reshenija i podchas objasnenija vsem etim reshenijam ne nakhodim, eta knizhka pomozhet otvetit na vopros "Pochemu?"; intuitsija ochen slozhnyj i maloizuchennyj instrument chelovecheskogo podsoznanija. Gladuell pytaetsja objasnit neobjasnimoe na chetkikh primerakh i eksperimentakh; v nekotorykh situatsijakh intuitsija, podsoznanie ili pervoe vpechatlenie nas podvodjat, vedja k oshibkam, no, po mneniju Gladuella, i etomu objazatelno dolzhno byt objasnenie. Avtor ischet i analiziruet faktory, kotorye privodjat nas k nepravilnym shagam. Dlja kogo eta kniga: dlja rukovoditelej, psikhologov, politologov, marketologov i vsekh spetsialistov, uspeshnaja dejatelnost kotorykh zavisit ot umenija prinimat vazhnye reshenija; dlja vsekh, kto interesuetsja poslednimi dostizhenijami psikhologii.

La capacidad para resistir es el rasgo clave que subyace al gran rendimiento en prácticamente todos los campos, desde un sprint de 100 metros hasta un ultra maratón de 100 millas, desde la cumbre del Everest hasta la realización de exámenes finales o la finalización de cualquier proyecto difícil. Pero, ¿y si todos podemos ir más lejos, presionar más y lograr más de lo que pensamos que somos capaces de hacer? Combinando la ciencia de vanguardia y la apasionante narración en el espíritu de Malcolm Gladwell, quien contribuye con el premiado periodista del libro Alex Hutchinson, revela que una ola de investigaciones que alteran el paradigma durante la última década sugiere que las barreras aparentemente físicas que enfrentas se establecen como tanto por tu cerebro como por tu cuerpo. Esto significa que la mente es la nueva frontera de la resistencia y que los horizontes del rendimiento son mucho más elásticos de lo que alguna vez pensamos. Pero, por supuesto, no todo está en tu mente. Para cada uno de los límites físicos que Hutchinson explora -dolor, músculos, oxígeno, calor, sed, combustible-, desentraña cuidadosamente la delicada interacción de la mente y el cuerpo contando fascinantes historias de hombres y mujeres que han superado sus propios límites de formas extraordinarias. EndureThe capacity to endure is the key trait that underlies great performance in virtually every field—from a 100-meter sprint to a 100-mile ultramarathon, from summiting Everest to acing final exams or completing any difficult project. But what if we all can go farther, push harder, and achieve more than we think we’re capable of? Blending cutting-edge science and gripping storytelling in the spirit of Malcolm Gladwell—who contributes the book’s foreword—award-winning journalist Alex Hutchinson reveals that a wave of paradigm-altering research over the past decade suggests the seemingly physical barriers you encounter as set as much by your brain as by your body. This means the mind is the new frontier of endurance—and that the horizons of performance are much more elastic than we once thought. But, of course, it’s not “all in your head.” For each of the physical limits that Hutchinson explores—pain, muscle, oxygen, heat, thirst, fuel—he carefully disentangles the delicate interplay of mind and body by telling the riveting stories of men and women who’ve pushed their own limits in extraordinary ways.

Kak voznikaet moda? Pochemu proiskhodit rost i spad urovnja prestupnosti? Kak knigi neizvestnykh avtorov stanovjatsja bestsellerami? Kakim obrazom rasprostranjaetsja sredi podrostkov pristrastie k kureniju? Chtoby ponjat, kak voznikaet fenomen tolpy i mnogie drugie massovye javlenija, kharakternye dlja segodnjashnej zhizni, nado rassmatrivat ikh kak epidemii. Idei, tovary, informatsija i tipy povedenija rasprostranjajutsja tochno tak zhe, kak virusy. Nebolshikh usilij, prilozhennykh v nuzhnom meste, byvaet dostatochno, chtoby sozdat globalnuju tendentsiju. Avtor stremitsja otvetit na dva glavnykh voprosa: pochemu odni idei, tipy povedenija ili produkty vyzyvajut epidemii, a drugie - net i chto my mozhem sdelat dlja togo, chtoby po svoemu zhelaniju vyzyvat blagotvornye epidemii i posledovatelno upravljat imi. Kniga adresovana shirokomu krugu chitatelej.

Outliers: The Story of Success

THE NEW YORK TIMES BESTSELLER'A parable written for the age of technological disruption . . . brilliantly told' Sunday TimesThe international bestselling author returns with an exploration of one of the grandest obsessions of the twentieth century'The Bomber Mafia is a case study in how dreams go awry. When some shiny new idea drops from the heavens, it does not land softly in our laps. It lands hard, on the ground, and shatters.'In the years before the Second World War, in a sleepy air force base in central Alabama, a small group of renegade pilots put forth a radical idea. What if we made bombing so accurate that wars could be fought entirely from the air? What if we could make the brutal clashes between armies on the ground a thing of the past? This book tells the story of what happened when that dream was put to the test. The Bomber Mafia follows the stories of a reclusive Dutch genius and his homemade computer, Winston Churchill's forbidding best friend, a team of pyromaniacal chemists at Harvard, a brilliant pilot who sang vaudeville tunes to his crew, and the bomber commander, Curtis Emerson LeMay, who would order the bloodiest attack of the Second World War. In this tale of innovation and obsession, Gladwell asks: what happens when technology and best intentions collide in the heat of war? And what is the price of progress?

Dive into this "truly compelling" (Good Morning America) New York Times bestseller that explores how technology and best intentions collide in the heat of war--from the creator and host of the podcast Revisionist History. In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the "Bomber Mafia," asked: What if precision bombing could cripple the enemy and make war far less lethal? In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, "Was it worth it?" Things might have gone differently had LeMay's predecessor, General Haywood Hansell, remained in charge. Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war.

I årene før andre verdenskrig, på en søvnig flyvåpenbase i Alabama, la en liten gruppe piloter frem en radikal idé. Hva om man gjorde bombing fra fly så nøyaktig at kriger utelukkende kunne utkjempes fra luften? Hva om man for all fremtid kunne unngå brutale og kostbare bakkekriger? Bombemafiaen forteller historien om hva som skjedde da drømmen ble satt på prøve. Vi følger et tilbaketrukket nederlandsk geni og hans hjemmelagde datamaskin, Winstons Churchills sadistiske bestevenn, noen pyromanigale kjemikere ved Harvard og ikke minst generalene Hansell og LeMay. På Guam møtes de endelig ansikt til ansikt, det ender med at en av dem blir sendt hjem, mens den andre blir ansvarlig for andre verdenskrigs lengste natt. I denne fortellingen om innovasjon og besettelse stiller. Gladwell spørsmålet om hva som skjer når teknologi og de beste intensjoner kolliderer i krigens hete. Og hva som egentlig er prisen for fremskritt.

Malcolm Gladwell punoo yhteen tarinat hollantilaisnerosta ja hänen kotitekoisesta tietokoneestaan, Alabaman sydänmaiden veljeskunnasta, brittipsykopaatista ja Harvardin yliopiston kellarilaboratorion pyromaanikemisteistä. Näiden tarinoiden avulla hän tutkii yhtä lähihistorian suurimmista moraalisista kysymyksistä. Toisen maailmansodan alla useimmat sotilaat pitivät lentokonetta jonkinlaisena lisävarusteena. Eräs pieni idealistijoukko ajatteli kuitenkin toisin: entä jos yksin tärkeimpien tehtaiden, risteyksien ja muiden ”kapeikkojen” tuhoaminen tarkkuuspommituksilla riittäisi lamauttamaan vihollisen ja säästämään rintamasotilaiden henkiä? Yhdysvallat pommitti Tokiota ensimmäisen kerran maaliskuussa 1945. Tuhot olivat valtavat, mutta oliko ilmaiskun hyöty sen aiheuttaman tuhon arvoista? Iskun takana oli kenraalimajuri Curtis LeMay, jonka säälimättömyys tappoi tuhansia japanilaisia siviilejä, mutta toisaalta Yhdysvallat vältti uhreja vaativan maihinnousun Japaniin. Kaikki olisi voinut käydä toisin, jos LeMayn edeltäjä, prikaatikenraali Haywood Hansell olisi saanut pitää tehtävänsä. Hansell oli ollut täsmäiskuja kannattavan ”pommittajamafian” kantavia voimia. Hansellin ja LeMayn tehtävienvaihto Guamin viidakossa ei tapahtunut hyvässä hengessä. LeMay pääsi toteuttamaan suunnitelmaansa, mistä seurasi toisen maailmansodan pisin yö. Pommittajat on mukaansa tempaava tarina päättäväisyydestä, kekseliäisyydestä ja sodan aiheuttamasta mittaamattomasta tuhosta. Malcolm Gladwell (s. 1963) on journalisti ja kirjailija, jolta on aiemmin suomennettu teokset Leimahduspiste (2007), Välähdys (2008), Kuka menestyy ja miksi (2010) ja Daavid ja Goljat (2014). Vuonna 2005 hän oli Time-lehden sadan vaikutusvaltaisimman ihmisen listalla. Malcolm Gladwell (s. 1963) on kansainvälisesti tunnettu toimittaja, tietokirjailija ja luennoitsija. Kirjoissaan Gladwell tarkastelee luovuutta, menestystä ja ideoiden syntyä soveltaen ennakkoluulottomasti sosiologian, psykologian ja taloustieteen tuoreimpia tutkimustuloksia. Gladwellilta on Daavid ja Goljat -kirjaa aiemmin suomennettu teokset Leimahduspiste, Välähdys ja Kuka menestyy ja miksi?

På en sömnig flygbas i Alabama under åren före andra världskriget la en liten grupp avhoppade piloter fram en radikal idé: Tänk om vi kan göra flygbombningen så pricksäker att framtidens krig kommer utkämpas helt och hållet i luften? Bombmaffian berättar historien om vad som hände när den drömmen sattes på prov. Vi får följa ett tillbakadraget holländskt geni, Winston Churchills sluga andreman och generalen som beordrade en av de blodigaste attackerna under hela andra världskriget. I ett undanskymt hörn av historien söker Malcolm Gladwell svar på frågor om moral, besatthet och krigets psykologi. Vad händer när framsteg ställs mot människoliv?*Malcolm Gladwell (f. 1963) är journalist, föreläsare och en av världens mest framgångsrika författare.

Malcolm Gladwell, host of the podcast Revisionist History and author of the #1 New York Times bestseller Outliers, offers a powerful examination of our interactions with strangers, and why they often go wrong--now with a new afterword by the author. A Best Book of the Year: The Financial Times, Bloomberg, Chicago Tribune, and Detroit Free Press How did Fidel Castro fool the CIA for a generation? Why did Neville Chamberlain think he could trust Adolf Hitler? Why are campus sexual assaults on the rise? Do television sitcoms teach us something about the way we relate to one another that isn't true? Talking to Strangers is a challenging and controversial excursion through history, psychology, and scandals taken straight from the news. In it, Malcolm Gladwell revisits the deceptions of Bernie Madoff, the suicide of Sylvia Plath, and the death of Sandra Bland--throwing our understanding of these and other stories into doubt. Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know, and the resulting conflict and misunderstanding have a profound effect on our lives and our world. Now, with Talking to Strangers, Malcolm Gladwell brings us a gripping guidebook for troubled times.

Dive into this "truly compelling" (Good Morning America) New York Times bestseller that explores how technology and best intentions collide in the heat of war--from the creator and host of the podcast Revisionist History. In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the "Bomber Mafia," asked: What if precision bombing could cripple the enemy and make war far less lethal? In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, "Was it worth it?" Things might have gone differently had LeMay's predecessor, General Haywood Hansell, remained in charge. Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war.

Dive into this "truly compelling" (Good Morning America) New York Times bestseller that explores how technology and best intentions collide in the heat of war--from the creator and host of the podcast Revisionist History. In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the "Bomber Mafia," asked: What if precision bombing could cripple the enemy and make war far less lethal? In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, "Was it worth it?" Things might have gone differently had LeMay's predecessor, General Haywood Hansell, remained in charge. Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war.

Dive into this "truly compelling" (Good Morning America) New York Times bestseller that explores how technology and best intentions collide in the heat of war--from the creator and host of the podcast Revisionist History. In The Bomber Mafia, Malcolm Gladwell weaves together the stories of a Dutch genius and his homemade computer, a band of brothers in central Alabama, a British psychopath, and pyromaniacal chemists at Harvard to examine one of the greatest moral challenges in modern American history. Most military thinkers in the years leading up to World War II saw the airplane as an afterthought. But a small band of idealistic strategists, the "Bomber Mafia," asked: What if precision bombing could cripple the enemy and make war far less lethal? In contrast, the bombing of Tokyo on the deadliest night of the war was the brainchild of General Curtis LeMay, whose brutal pragmatism and scorched-earth tactics in Japan cost thousands of civilian lives, but may have spared even more by averting a planned US invasion. In The Bomber Mafia, Gladwell asks, "Was it worth it?" Things might have gone differently had LeMay's predecessor, General Haywood Hansell, remained in charge. Hansell believed in precision bombing, but when he and Curtis LeMay squared off for a leadership handover in the jungles of Guam, LeMay emerged victorious, leading to the darkest night of World War II. The Bomber Mafia is a riveting tale of persistence, innovation, and the incalculable wages of war.

इस शानदार और मौलिक पुस्तक में मैल्कम ग्लैडवेल ने 'टिपिंग पॉइंट' का वर्णन और विश्लेषण किया है ऐसा जादुई क्षण जब विचार, ट्रेंड और सामाजिक व्यवहार दहलीज पार कर, चरम पर पहुंचने के बाद जंगल की आग की तरह फैल जाएं। ग्लैडवेल ने हमारे दैनिक जीवन की अनेक सुपरिचित घटनाओं की सतह के नीचे जाकर समाज को चलाने वाली उस शानदार शक्ति का विवरण दिया है, जो इन तीव्र बदलावों का कारण है।