Strategies in Emerging Markets
Michael W Hansen; Marcus M Larsen; Torben Pedersen; Bent Petersen
Copenhagen Business School Press
2010
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This book presents seven case studies of large Danish investment companies in India and China. The case studies provide intriguing perspectives on the strategic and managerial challenges and opportunities facing Western multinational corporations operating in these two Asian giants. The case studies encourage readers to adopt a decision maker's perspective, targeting students and managers interested in multinational corporation strategy in emerging markets.