Margrit Schreier

Dieses Lehrbuch bietet einen leichten Einstieg und verständlichen Gesamtüberblick über die quantitativen und qualitativen Methoden der Psychologie und angrenzender Sozialwissenschaften: alle wichtigen Verfahren, ihre Logik und Einsatzgebiete, Stärken und Schwachpunkte und auch neuere Entwicklungen. Methoden sind das Fundament der Psychologie und aller Sozialwissenschaften und deshalb allgegenwärtig im Studium. Doch das Thema weckt bei manchen auch Sorgen, insbesondere wenn unter Zeit- und Erfolgsdruck gelernt werden muss. Aber: Keine Angst vor den Forschungsmethoden! Die 3. Auflage wurde vollständig überarbeitet und enthält Fallbeispiele, Definitionen, Tipps für die Praxis, Lernziele, Kontrollfragen und vertiefende Literatur. Lern-Tools für Studierende sowie Abbildungen und Foliensätze zum Download für Dozierende finden sich darüber hinaus auf www.lehrbuch-psychologie.springer.com.

Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.

Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.