Marianne E. Lien

Hytter er som en nøkkel inn til nordmenns sjel. Få ting rommer så mange drømmer og så mange skuffelser som hytta. Forfatterne av denne boka er to sosialantropologer som har besøkt hytter over hele landet på jakt etter livet som utspiller seg der. I boka forteller folk om alle sider ved hyttelivet, hvordan familien deler på å bruke hytta, alle de uskrevne reglene hver familie har for bruken av hytta, hvordan arveoppgjør organiseres og mye mer. Den handler om det som driver folk til å tilbringe uendelig mange timer på å ta vare på et sted de sjelden får brukt. Den handler om sjokket når en søster plutselig vil selge seg ut, og takserer farfars livsverk i kroner og øre. Den handler om den vanskelige arveprosessen, og de gamles håp om at barna skal komme til enighet. Og om sprinkelsengene som fraktes langt opp i fjellheimen i håp om at barnebarnet kanskje kommer på besøk. Når vi snakker om hytta formidler vi både kjærligheten og tvilen i de næreste relasjonene våre. Boka er rikt illustrert av fotograf Haakon Harris, som har vært med forfatterne rundt på hyttebesøk. Fotografiene blir vist på en utstilling om norsk hytteliv på Norsk Folkemuseum april-oktober 2019.

What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity. Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer". Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.

What 200 products can be made from a dead chicken? What should turkey really taste like? How can you make a ready-made meal appear less manufactured? How do you market a "folk-pizza"? This fascinating and entertaining book examines the strategies and struggles of the young professionals who are responsible for marketing a variety of ready-made food products for a major Norwegian food manufacturer. This setting provides the empirical focus for the analysis of the key tensions and contradictions which are to be found in modernity. Through a detailed description of "everyday-life" in the marketing department, the book critically examines many of the features which are believed to characterise modernity, such as authenticity, ambivalence and the quest for order. The setting also allows the author to explore key economic terms such as "the market", "product", "brand" and "consumer". Drawing on comparative material, the author suggests that modernity may be characterized, not so much by an effort at making order, but rather by specific ways of dealing with ambivalence, and demonstrates that features generally associated with modernity may not be so modern after all.