Markus Flückiger

In diesem Buch bekommen sie als UX Leader praktische Hinweise, wie sie eine gesamtheitliche Sicht auf UX in ihrer Organisation erhalten und UX unternehmerisch entwickeln. Sie sehen, wie mit verschiedenen Ansätzen eine Organisation gestaltet werden kann, die gute UX erzeugt und sowohl für die Nutzer wie auch für die Firma einen Mehrwert bringt. Sie erkennen Möglichkeiten der Weiterentwicklung anhand von konkreten Beispielen.

A new product can be easy or difficult to use, it can be efficient or cumbersome, engaging or dispiriting, it can support the way we work and think - or not. What options are available for systematically addressing such parameters and provide users with an appropriate functionality, usability and experience? In the last decades, several fields have evolved that encompass a user-centred approach to create better products for the people who use them. This book provides a comprehensible introduction to the subject. It is aimed first and foremost at people involved in software and product development – product managers, project managers, consultants and analysts, who face the major challenge of developing highly useful and usable products. Topics include: The most important user-centred techniques and their alignment in the development processPlanning examples of user-centred activities for projectsUser-oriented approaches for organisationsReal-life case studiesChecklists, tips and a lot of background information provide help for practitioners

A new product can be easy or difficult to use, it can be efficient or cumbersome, engaging or dispiriting, it can support the way we work and think - or not. What options are available for systematically addressing such parameters and provide users with an appropriate functionality, usability and experience? In the last decades, several fields have evolved that encompass a user-centred approach to create better products for the people who use them. This book provides a comprehensible introduction to the subject. It is aimed first and foremost at people involved in software and product development – product managers, project managers, consultants and analysts, who face the major challenge of developing highly useful and usable products. Topics include: The most important user-centred techniques and their alignment in the development processPlanning examples of user-centred activities for projectsUser-oriented approaches for organisationsReal-life case studiesChecklists, tips and a lot of background information provide help for practitioners