Martin Sorrell

On 3 July 1944, a train of cattle wagons set out from Toulouse, heading for Germany. Crammed inside eventually were 724 souls of various nationalities and backgrounds, all of whom the German occupiers had held captive in concentration camps and prisons across south-western France. Among them was Francesco Fausto Nitti, an Italian antifascist activist who had survived Mussolini’s gaols and the Spanish Civil War. The journey to Dachau was expected to take three days. Instead – bombed, re-routed and often immobilised – it lasted for two months, making it the longest of all deportation journeys out of France during the Second World War. Nitti kept a daily log of the odyssey of the Phantom Train, as it has become known, and the document was in his pocket when, on 25 August, he and some fellow captives made a perilous last-minute escape by removing some of their wagon’s floorboards and lowering themselves onto the track as the train sped through the night. Once back with his family and the Resistance, Nitti turned his log into a book, which was published at the end of 1944 by a small press run by a Resistance member. Now, with this first English translation of The Phantom Train and an extended introduction, a whole new readership can learn about that never-ending journey to Dachau and everything that led up to it, and marvel at the determination and endurance of some courageous people, notably the remarkable Francesco Fausto Nitti.

Campaigns that Shook the World provides the inside story on a selection of the greatest campaigns of the last four decades, while narrating the development of the PR and communications business. The book provides the definitive case studies of nine campaigns - political, corporate and entertainment - from the 1970s to the present day. It explains their strategies and tactics, looks at the imagery and icons they created and interviews the powerful, flamboyant personalities who crafted and executed these seminal projects. The book examines Thatcherism, New Labour, Britain's royal family, the Rolling Stones, David Beckham, the London 2012 Olympics, Product (RED), Obama for America and Dove's Campaign for Real Beauty. In addition, Campaigns that Shook the World: - contains exclusive interviews with campaign gurus such as Alastair Campbell, Matthew Freud, Simon Fuller and Lord Tim Bell - investigates the relationship between communication techniques, the media and evolving public opinion, using real-world examples - features campaigns by Saatchi & Saatchi, Edelman, Bell Pottinger, Ogilvy, Freuds and other well-known marketing consultancies Campaigns that Shook the World grapples with PR's uneasy place at the nexus of politics and celebrity, holding the best campaigns up to scrutiny and showcasing just how powerful PR can be as an instrument of change. It contains insights from Alan Edwards, Paddy Harverson and many others.

When a number of language experts were each invited to choose and translate a piece of writing on the subject - simply - of 'flower', Jonquils was the result.