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Kirjailija

Masaaki Kotabe

Kirjat ja teokset yhdessä paikassa: 7 kirjaa, julkaisuja vuosilta 1992–2024, suosituimpiin kuuluu Marketing Management. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

7 kirjaa

Kirjojen julkaisuvuodet: 1992–2024.

Concise Introduction to Global Supply Chain Management

Concise Introduction to Global Supply Chain Management

Masaaki Kotabe

EDWARD ELGAR PUBLISHING LTD
2024
sidottu
Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that stimulate critical thinking. This Concise Introduction provides clear insights into the various issues involved in the global supply chain. Covering materials procurement, sourcing, and physical distribution, Masaaki Kotabe examines the global supply chain from a strategic perspective, while also addressing the sustainability concerns which arise in this arena. Key Features:Considers the long-term implications of current global supply chain methodsProvides a detailed overview of the historical evolution of global supply chain managementAssesses global supply chain management from both a strategic and sustainability perspectiveContains detailed case studies to illustrate various global supply chain matters such as variations in physical distribution costs, the ethics of offshore sourcing and international retailers entering foreign marketsThe Concise Introduction to Global Supply Chain Management will be crucial for professionals and practitioners working in supply chains, company management and global marketing. It will also be of use for students and researchers working in operations management, international business and international economics.
Concise Introduction to Global Supply Chain Management

Concise Introduction to Global Supply Chain Management

Masaaki Kotabe

EDWARD ELGAR PUBLISHING LTD
2024
nidottu
Our Elgar Concise Introductions are inspiring and considered. They explain the key principles in business and are expertly written by some of the world’s leading scholars. The aims of the series are two-fold: to pinpoint essential concepts of business and management, and to offer insights that stimulate critical thinking. This Concise Introduction provides clear insights into the various issues involved in the global supply chain. Covering materials procurement, sourcing, and physical distribution, Masaaki Kotabe examines the global supply chain from a strategic perspective, while also addressing the sustainability concerns which arise in this arena. Key Features:Considers the long-term implications of current global supply chain methodsProvides a detailed overview of the historical evolution of global supply chain managementAssesses global supply chain management from both a strategic and sustainability perspectiveContains detailed case studies to illustrate various global supply chain matters such as variations in physical distribution costs, the ethics of offshore sourcing and international retailers entering foreign marketsThe Concise Introduction to Global Supply Chain Management will be crucial for professionals and practitioners working in supply chains, company management and global marketing. It will also be of use for students and researchers working in operations management, international business and international economics.
Marketing Management

Marketing Management

Michael R. Czinkota; Masaaki Kotabe; Demetris Vrontis; S. M. Riad Shams

Springer Nature Switzerland AG
2021
sidottu
This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management, the text features new classical and contemporary cases, new interdisciplinary and cross-functional implications of business management theories, contemporary marketing management principles and. futuristic application of marketing management theories and concepts. The core and complex issues are presented in a simplified manner providing students with a stimulating learning experience that enables critical thinking, understanding and future application. Each chapter features a chapter summary, key terms, review and discussion questions and a practice quiz. Throughout the text there are also specific teaching features to provide students and instructors with an enhanced pedagogical experience. These features include: The Manager’s Corner: These sections provide real-world examples that instructors may highlight to exemplify theory or as mini-cases for discussion. Marketing in Action: These sections ask students to apply concepts and theories to actual business situations. Web Exercises: These mini sections provide students with real world issues and suggest websites for more information. In addition, the authors provide ancillary lecture notes and Solution/Instructors manual online to aid instructors in their teaching activities.
Anticompetitive Practices in Japan

Anticompetitive Practices in Japan

Masaaki Kotabe; Kent W. Wheiler

Praeger Publishers Inc
1996
sidottu
The U. S.-Japan bilateral trade relationship is perhaps the most consequential and the most tumultuous in the world. Government and business leaders devote substantial time and effort to resolving the stream of disputes that arise between the two allies and trading partners. Many of the issues are rooted in the perception that Japan's impressive economic success may be due in some degree to anticompetitive practices through which Japan's domestic markets are protected, and that an unfair advantage is granted to Japanese companies as they expand abroad. Regardless of the validity of these opinions, their existence exerts a negative influence upon this important bilateral relationship.
Global Sourcing Strategy

Global Sourcing Strategy

Masaaki Kotabe

Praeger Publishers Inc
1992
sidottu
This unique book explores the complex issue of how successful multinational firms manage interfaces of R&D, manufacturing, and marketing on a global basis, emphasizing the linkages among them in the value chain. The author calls this interface issue global sourcing. The major objective of the book is to investigate the market performance of various global sourcing strategies employed by multinational firms. In particular, successful Japanese cases are scrutinized to better understand the nature of global competition being shaped by Japanese firms. Based on his extensive theoretical and empirical research, the author provides practical and normative guidelines for managing new product design and development, manufacturing, and marketing around the world. These include proactive product standardization, emphasis on both product and manufacturing process innovations, integrated procurement of major components, and marketing on a global basis. The book is divided into two parts. Part I investigates European and Japanese multinational firms' sourcing strategies and related management issues that facilitate development of their sourcing strategies. Part II examines whether practical and normative implications gleaned from the experiences of European and Japanese firms equally apply to successful U. S. multinational firms. Although the European and Japanese data and the U. S. data are not directly comparable, similar findings warrant generalilzability of the performance implications of various sourcing strategies. Finally, based on research findings, the author offers long-term implications for emerging issues, including the role of product design as a competitive weapon and emerging strategic alliances for new product development on a global basis.