Michael D. Williams

All-season field guide for identifying common trees of eastern NA This popular, field-tested guide for identifying trees in any season, not just when they are in full leaf, features 600 color photos and 200 line drawings showing bark, branching patterns, fruits, flowers, nuts, and overall appearance in addition to leaf color and shape. Accompanying text describes common locations and identifying characteristics. Covers every common tree in eastern North America, updated with the latest taxonomy and 130 range maps. Created for in-the-field or at-home use, this helpful guide includes an easy-to-use key to facilitate putting a name to a tree.

This SpringerBrief offers a state of the art analysis of electronic word-of-mouth (eWOM) communications and its role in marketing. The book begins with an overview of traditional word-of-mouth (WOM) and its evolution to eWOM. It discusses the differences between traditional and online WOM. The book examines why people engage in eWOM communications, but also how consumers evaluate its persuasiveness. It also looks at the effects of eWOM. The book identifies current gaps in the eWOM research, but also highlights future directions for this growing field. eWOM is an important marketing technique in brand communications, and it plays an important role in modern e-commerce. Marketers become extremely interested in enhancing the power of eWOM developing loyalty programs and building brands. Studying the effect of eWOM can be beneficial for companies. This book should be a good resource for scholars and practitioners that need to understand the pervasive effects of eWOM.

The explosive expansion of the Internet has led to dramatic shifts in the methodology of conducting business, allowing for instantaneous communication and activities. ""Proliferation of the Internet Economy: E-Commerce for Global Adoption, Resistance, and Cultural Evolution"" provides deep insight into the globalization of e-commerce and the minimization of the digital divide between developed and developing countries. This book specifically addresses and explains the adoption and proliferation of global e-commerce.

What's wrong with Arminianism? Arminian theology is sweeping through the evangelical churches of North America. While most Arminians are good, sincere, orthodox Christians, authors Robert A. Peterson and Michael D. Williams contend that aspects of Arminian thought are troubling both biblically and theologically. In particular, they argue, Arminians have too lofty a view of human nature and an inadequate understanding of God's sovereign love in Christ. Why I Am Not an Arminian explores the biblical, theological and historical background to the Calvinist-Arminian debate. The irenic nature and keen insight of this book will be appreciated by laypeople, pastors and scholars alike.