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Michael E. Porter

Kirjat ja teokset yhdessä paikassa: 48 kirjaa, julkaisuja vuosilta 1980–2025, suosituimpiin kuuluu HBR's 10 Must Reads Boxed Set (6 Books) (HBR's 10 Must Reads). Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.

48 kirjaa

Kirjojen julkaisuvuodet: 1980–2025.

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann)

HBR's 10 Must Reads on AI, Analytics, and the New Machine Age (with bonus article "Why Every Company Needs an Augmented Reality Strategy" by Michael E. Porter and James E. Heppelmann)

Harvard Business Review; Michael E. Porter; Thomas H. Davenport; Paul Daugherty; H. James Wilson

Harvard Business Review Press
2019
sidottu
Intelligent machines are revolutionizing business. Machine learning and data analytics are powering a wave of groundbreaking technologies. Is your company ready? If you read nothing else on how intelligent machines are revolutionizing business, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how these technologies work together, how to adopt them, and why your strategy can't ignore them. In this book you'll learn how:Data science, driven by artificial intelligence and machine learning, is yielding unprecedented business insightsBlockchain has the potential to restructure the economyDrones and driverless vehicles are becoming essential tools3-D printing is making new business models possibleAugmented reality is transforming retail and manufacturingSmart speakers are redefining the rules of marketingHumans and machines are working together to reach new levels of productivityThis collection of articles includes "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Stitch Fix's CEO on Selling Personal Style to the Mass Market," by Katrina Lake; "Algorithms Need Managers, Too," by Michael Luca, Jon Kleinberg, and Sendhil Mullainathan; "Marketing in the Age of Alexa," by Niraj Dawar; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Drones Go to Work," by Chris Anderson; "The Truth About Blockchain," by Marco Iansiti and Karim R. Lakhani; "The 3-D Printing Playbook," by Richard A. D’Aveni; "Collaborative Intelligence: Humans and AI Are Joining Forces," by H. James Wilson and Paul R. Daugherty; "When Your Boss Wears Metal Pants," by Walter Frick; and "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani.
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HBR's 10 Must Reads 2019

HBR's 10 Must Reads 2019

Harvard Business Review; Joan C. Williams; Thomas H. Davenport; Michael E. Porter; Marco Iansiti

Harvard Business Review Press
2018
sidottu
A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Thomas H. Davenport to Michael E. Porter and company examples from Facebook to DHL, this volume brings the most current and important management conversations right to your fingertips. This book will inspire you to:Make stronger connections and build greater trust among people who work on multiple teamsEngage customers and employees alike with the help of artificial intelligenceChannel your outrage about sexual harassment in the workplace into effective actionConsider how CEO activism can generate goodwill for your company--and weigh its risksPair data with qualitative research to increase diversity in your organizationRemain competitive in a hub economy by using your company's assets and capabilities differentlyThis collection of articles includes: "The Overcommitted Organization," by Mark Mortensen and Heidi K. Gardner; "Why Do We Undervalue Competent Management?" by Ra?aella Sadun, Nicholas Bloom, and John Van Reenen; "'Numbers Take Us Only So Far,'" by Maxine Williams; "The New CEO Activists," by Aaron K. Chatterji and Michael W. To?el; "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Thriving in the Gig Economy," by Gianpiero Petriglieri, Susan Ashford, and Amy Wrzesniewski; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng; "The Error at the Heart of Corporate Leadership," by Joseph L. Bower and Lynn S. Paine; and "Now What?" by Joan C. Williams and Suzanne Lebsock.
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HBR's 10 Must Reads 2019

HBR's 10 Must Reads 2019

Harvard Business Review; Joan C. Williams; Thomas H. Davenport; Michael E. Porter; Marco Iansiti

Harvard Business Review Press
2018
pokkari
A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review to keep you up-to-date on the most cutting-edge, influential thinking driving business today. With authors from Thomas H. Davenport to Michael E. Porter and company examples from Facebook to DHL, this volume brings the most current and important management conversations right to your fingertips. This book will inspire you to:Make stronger connections and build greater trust among people who work on multiple teamsEngage customers and employees alike with the help of artificial intelligenceChannel your outrage about sexual harassment in the workplace into effective actionConsider how CEO activism can generate goodwill for your company--and weigh its risksPair data with qualitative research to increase diversity in your organizationRemain competitive in a hub economy by using your company's assets and capabilities differentlyThis collection of articles includes: "The Overcommitted Organization," by Mark Mortensen and Heidi K. Gardner; "Why Do We Undervalue Competent Management?" by Ra?aella Sadun, Nicholas Bloom, and John Van Reenen; "'Numbers Take Us Only So Far,'" by Maxine Williams; "The New CEO Activists," by Aaron K. Chatterji and Michael W. To?el; "Artificial Intelligence for the Real World," by Thomas H. Davenport and Rajeev Ronanki; "Why Every Organization Needs an Augmented Reality Strategy," by Michael E. Porter and James E. Heppelmann; "Thriving in the Gig Economy," by Gianpiero Petriglieri, Susan Ashford, and Amy Wrzesniewski; "Managing Our Hub Economy," by Marco Iansiti and Karim R. Lakhani; "The Leader's Guide to Corporate Culture," by Boris Groysberg, Jeremiah Lee, Jesse Price, and J. Yo-Jud Cheng; "The Error at the Heart of Corporate Leadership," by Joseph L. Bower and Lynn S. Paine; and "Now What?" by Joan C. Williams and Suzanne Lebsock.
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HBR's 10 Must Reads on Strategy for Healthcare

HBR's 10 Must Reads on Strategy for Healthcare

Harvard Business Review; Michael E. Porter; James C. Collins

Harvard Business Review Press
2018
sidottu
Prepare for an uncertain future with a solid vision and innovative practices. Is your healthcare organization spending too much time on strategy--with too little to show for it? If you read nothing else on strategy, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones for healthcare professionals to help you catalyze your organization's strategy development and execution. Leading strategy experts, such as Michael E. Porter, Jim Collins, W. Chan Kim, and Renee Mauborgne, provide the insights and advice you need to: Understand how the rules of corporate competition translate to the healthcare sectorCraft a vision for an uncertain futureSegment your market to better serve diverse patient populationsAchieve the best health outcomes--at the lowest costLearn what disruptive innovation means for healthcareUse the Balanced Scorecard to measure your progressThis collection of articles includes "What Is Strategy?" by Michael E. Porter; "The Five Competitive Forces That Shape Strategy," by Michael E. Porter; "Health Care Needs Real Competition," by Leemore S. Dafny and Thomas H. Lee; "Building Your Company's Vision," by Jim Collins and Jerry I. Porras; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "Will Disruptive Innovations Cure Health Care?" by Clayton M. Christensen, Richard Bohmer, and John Kenagy; "Blue Ocean Strategy," by W. Chan Kim and Renee Mauborgne; "Rediscovering Market Segmentation," by Daniel Yankelovich and David Meer; "The Office of Strategy Management," by Robert S. Kaplan and David P. Norton; and "The Strategy That Will Fix Health Care," by Michael E. Porter and Thomas H. Lee.
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HBR's 10 Must Reads Ultimate Boxed Set (14 Books)

HBR's 10 Must Reads Ultimate Boxed Set (14 Books)

Harvard Business Review; Daniel Goleman; Peter F. Drucker; Clayton M. Christensen; Michael E. Porter

Harvard Business Review Press
2017
tuotepaketti
Essential reading selected from the pages of Harvard Business ReviewYou want the most important ideas on management all in one place. Now you can have them—in a set of HBR's 10 Must Reads, available as a 14-volume paperback boxed set or as an ebook set. We've combed through hundreds of Harvard Business Review articles on topics such as emotional intelligence, communication, change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance. The HBR's 10 Must Reads Ultimate Boxed Set includes 14 bestselling collections:HBR's 10 Must-Reads on LeadershipHBR's 10 Must-Reads on Emotional IntelligenceHBR's 10 Must-Reads on Managing YourselfHBR's 10 Must-Reads on StrategyHBR's 10 Must-Reads on Change ManagementHBR's 10 Must-Reads on Managing PeopleHBR's 10 Must Reads: The EssentialsHBR's 10 Must-Reads on CommunicationHBR's 10 Must-Reads on Managing Across CulturesHBR's 10 Must-Reads on Strategic MarketingHBR's 10 Must-Reads on TeamsHBR's 10 Must-Reads on InnovationHBR's 10 Must-Reads on Making Smart DecisionsHBR's 10 Must-Reads on Collaboration. The HBR's 10 Must Reads Ultimate Boxed Set makes a smart gift for your team, colleagues, or clients. HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further. HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever-changing business environment.
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HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads)

HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence (7 Books) (HBR's 10 Must Reads)

Harvard Business Review; Peter F. Drucker; Clayton M. Christensen; Daniel Goleman; Michael E. Porter

Harvard Business Review Press
2017
tuotepaketti
Seven bestselling Harvard Business Review collections—in one convenient set. You want the most important ideas on management all in one place. Now you can have them—in a set of HBR’s 10 Must Reads, available as a 7-volume paperback boxed set or as an ebook set. We’ve combed through hundreds of Harvard Business Review articles on change, leadership, strategy, managing people, and managing yourself and selected the most important ones to help you maximize your own and your organization's performance. The HBR’s 10 Must Reads Boxed Set includes seven bestselling collections: HBR's 10 Must Reads on Leadership (ways you can transform yourself from a good manager into an extraordinary leader); HBR's 10 Must Reads on Managing Yourself (the path to your own professional success starts with a critical look in the mirror and what you see there—your greatest strengths and deepest values—are the foundations you must build on); HBR's 10 Must Reads on Strategy (will help galvanize your organization's strategy development and execution); HBR's 10 Must Reads on Change (70% of all change initiatives fail, but the odds turn in your company's favor once you understand that change is a multi-stage process—not an event—and that persuasion is key to establishing a sense of urgency, winning support, and silencing naysayers); HBR's 10 Must Reads on Managing People (will help you determine what really motivates people, how to deal with problem employees, and how to build an effective team); HBR's 10 Must Reads: The Essentials (which brings together the best thinking from management’s most influential experts); and HBR’s 10 Must Reads on Emotional Intelligence (the trait that is twice as important as other competencies in determining outstanding leadership). HBR's 10 Must Reads Boxed Set with Bonus Emotional Intelligence also makes a smart gift for your team, colleagues, or clients. The ebook set is available in PDF, ePub and mobi formats.
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Redefining German Health Care

Redefining German Health Care

Michael E. Porter; Clemens Guth

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2014
nidottu
The German health care system is on a collision course with budget realities. Costs are high and rising, and quality problems are becoming ever more apparent. Decades of reforms have produced little change to these troubling trends. Why has Germany failed to solve these cost and quality problems? The reason is that Germany has not set value for patients as the overarching goal, defined as the patient health outcomes achieved per euro expended. This book lays out an action agenda to move Germany to a high value system: care must be reorganized around patients and their medical conditions, providers must compete around the outcomes they achieve, health plans must take an active role in improving subscriber health, and payment must shift to models that reward excellent providers. Also, private insurance must be integrated in the risk-pooling system. These steps are practical and achievable, as numerous examples in the book demonstrate. Moving to a value-based health care system is the only way for Germany to continue to ensure access to excellent health care for everyone.
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Redefining German Health Care

Redefining German Health Care

Michael E. Porter; Clemens Guth

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2012
sidottu
The German health care system is on a collision course with budget realities. Costs are high and rising, and quality problems are becoming ever more apparent. Decades of reforms have produced little change to these troubling trends. Why has Germany failed to solve these cost and quality problems? The reason is that Germany has not set value for patients as the overarching goal, defined as the patient health outcomes achieved per euro expended. This book lays out an action agenda to move Germany to a high value system: care must be reorganized around patients and their medical conditions, providers must compete around the outcomes they achieve, health plans must take an active role in improving subscriber health, and payment must shift to models that reward excellent providers. Also, private insurance must be integrated in the risk-pooling system. These steps are practical and achievable, as numerous examples in the book demonstrate. Moving to a value-based health care system is the only way for Germany to continue to ensure access to excellent health care for everyone.
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Chancen für das deutsche Gesundheitssystem

Chancen für das deutsche Gesundheitssystem

Michael E. Porter; Clemens Guth

Springer-Verlag Berlin and Heidelberg GmbH Co. K
2012
sidottu
Das deutsche Gesundheitssystem ist auf Kollisionskurs mit der ökonomischen Realität. Die Kosten sind hoch und steigen weiter, und Qualitätsprobleme bei den Leistungserbringern werden immer offensichtlicher. Jahrzehnte von Reformen haben diesen besorgniserregenden Trend kaum geändert. Warum hat es Deutschland nicht geschafft, die Kosten- und Qualitätsprobleme zu lösen? Das heutige System ist dominiert von Partikularinteressen. Nicht Kostenkontrolle, sondern die Steigerung des Patientennutzens – definiert als Behandlungsergebnis pro ausgegebenem Euro – ist das Ziel, das alle Akteure vereinigen kann. Dazu muss man nicht auf die nächste Gesundheitsreform warten. Massive Verbesserungen lassen sich schon heute zum Vorteil aller verwirklichen. In den zwölf Empfehlungen des Buches geht es darum, wie sich Leistungserbringer um Krankheitsbilder organisieren, wie Wettbewerb um messbare Ergebnisqualität die Norm wird, wie Krankenkassen eine aktivere Rolle in der Gesundheit ihrer Versicherten einnehmen und wie das Vergütungssystem zukünftig Exzellenz in der Versorgung einzelner Krankheitsbilder belohnen sollte. Darüber hinaus zeigen die Autoren, warum die Einbindung der Privaten Krankenversicherung in den Risikostrukturausgleich der Gesetzlichen Krankenkassen unausweichlich ist. Wenn der Patientennutzen in den Mittelpunkt gestellt wird, entstehen Chancen für alle.
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

Harvard Business Review; Michael E. Porter; Renee A. Mauborgne; W. Chan Kim

Harvard Business Review Press
2011
pokkari

Halvin toimitettuna 24,30 €

Is your company spending too much time on strategy development--with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring "What Is Strategy?" by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: * Distinguish your company from rivals * Clarify what your company will and won't do * Craft a vision for an uncertain future * Create blue oceans of uncontested market space * Use the Balanced Scorecard to measure your strategy * Capture your strategy in a memorable phrase * Make priorities explicit * Allocate resources early * Clarify decision rights for faster decision making" This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."
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HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

HBR's 10 Must Reads on Strategy (including featured article "What Is Strategy?" by Michael E. Porter)

Harvard Business Review; Michael E. Porter; Renee A. Mauborgne; W. Chan Kim

Harvard Business Review Press
2011
sidottu

Halvin toimitettuna 38,60 €

Is your company spending too much time on strategy development—with too little to show for it? If you read nothing else on strategy, read these 10 articles (featuring “What Is Strategy?” by Michael E. Porter). We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization's strategy development and execution. HBR's 10 Must Reads on Strategy will inspire you to: Distinguish your company from rivalsClarify what your company will and won't doCraft a vision for an uncertain futureCreate blue oceans of uncontested market spaceUse the Balanced Scorecard to measure your strategyCapture your strategy in a memorable phraseMake priorities explicitAllocate resources earlyClarify decision rights for faster decision making This collection of best-selling articles includes: featured article "What Is Strategy?" by Michael E. Porter, "The Five Competitive Forces That Shape Strategy," "Building Your Company's Vision," "Reinventing Your Business Model," "Blue Ocean Strategy," "The Secrets to Successful Strategy Execution," "Using the Balanced Scorecard as a Strategic Management System," "Transforming Corner-Office Strategy into Frontline Action," "Turning Great Strategy into Great Performance," and "Who Has the D? How Clear Decision Roles Enhance Organizational Performance."
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HBR'S 10 Must Reads: The Essentials

HBR'S 10 Must Reads: The Essentials

Harvard Business Review; Peter F. Drucker; Clayton M. Christensen; Daniel Goleman; Michael E. Porter

Harvard Business Review Press
2010
pokkari

Halvin toimitettuna 30,10 €

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success. If you read nothing else - full stop - read: Michael Porter on creating competitive advantage and distinguishing your company from rivals John Kotter on leading change through eight critical stages Daniel Goleman on using emotional intelligence to maximize performance Peter Drucker on managing your career by evaluating your own strengths and weaknesses Clay Christensen on orchestrating innovation within established organizations Tom Davenport on using analytics to determine how to keep your customers loyal Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward Ted Levitt on understanding who your customers are and what they really want C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy
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HBR'S 10 Must Reads: The Essentials

HBR'S 10 Must Reads: The Essentials

Harvard Business Review; Peter F. Drucker; Clayton M. Christensen; Daniel Goleman; Michael E. Porter

Harvard Business Review Press
2010
sidottu
An introduction to the most enduring ideas on management from Harvard Business ReviewChange is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success. If you read nothing else - full stop - read:Michael Porter on creating competitive advantage and distinguishing your company from rivalsJohn Kotter on leading change through eight critical stagesDaniel Goleman on using emotional intelligence to maximize performancePeter Drucker on managing your career by evaluating your own strengths and weaknessesClay Christensen on orchestrating innovation within established organizationsTom Davenport on using analytics to determine how to keep your customers loyalRobert Kaplan and David Norton on measuring your company's strategy with the Balanced ScorecardRosabeth Moss Kanter on avoiding common mistakes when pushing innovation forwardTed Levitt on understanding who your customers are and what they really wantC. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy
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On Competition

On Competition

Michael E. Porter

Harvard Business Review Press
2008
sidottu

Halvin toimitettuna 41,80 €

For the past two decades, Michael Porter's work has towered over the field of competitive strategy. On Competition, Updated and Expanded Edition brings together more than a dozen of Porter's landmark articles from the Harvard Business Review. Five are new to this edition, including the 2008 update to his classic "The Five Competitive Forces That Shape Strategy," as well as new work on health care, philanthropy, corporate social responsibility, and CEO leadership. This collection captures Porter's unique ability to bridge theory and practice. Each of the articles has not only shaped thinking, but also redefined the work of practitioners in its respective field. In an insightful new introduction, Porter relates each article to the whole of his thinking about competition and value creation, and traces how that thinking has deepened over time. This collection is organized by topic, allowing the reader easy access to the wide range of Porter's work. Parts I and II present the frameworks for which Porter is best known--frameworks that address how companies, as well as nations and regions, gain and sustain competitive advantage. Part III shows how strategic thinking can address society's most pressing challenges, from environmental sustainability to improving health-care delivery. Part IV explores how both nonprofits and corporations can create value for society more effectively by applying strategy principles to philanthropy. Part V explores the link between strategy and leadership.
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Konkurransefortrinn

Konkurransefortrinn

Michael E. Porter

Tano Aschehoug
2007
nidottu
Porter tar utgangspunkt i den velkjente verdikjeden, og viser at et konkurransefortrinn må skrive seg fra foretakets grunnleggende aktiviteter rundt sine produkter. Med sine mange modeller og teknikker er dette en bok med stor bruksverdi både for utdanning og næringsliv. Oversatt fra engelsk.
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Konkurransestrategi

Konkurransestrategi

Michael E. Porter

Tano Aschehoug
2007
nidottu
Boken angir et komplett sett med teknikker for å analysere bedriftens situasjon og hvordan man skal møte konkurrentenes handlinger. Trinn for trinn gis de teknikker og instrumenter man behøver for å lykkes med en bransje- og konkurrentanalyse. Oversatt fra engelsk.
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Redefining Health Care

Redefining Health Care

Michael E. Porter; Elizabeth Olmsted Teisberg

Harvard Business Review Press
2006
sidottu

Halvin toimitettuna 31,50 €

The U. S. health care system is in crisis. At stake are the quality of care for millions of Americans and the financial well-being of individuals and employers squeezed by skyrocketing premiums--not to mention the stability of state and federal government budgets. In Redefining Health Care, internationally renowned strategy expert Michael Porter and innovation expert Elizabeth Teisberg reveal the underlying--and largely overlooked--causes of the problem, and provide a powerful prescription for change. The authors argue that competition currently takes place at the wrong level--among health plans, networks, and hospitals--rather than where it matters most, in the diagnosis, treatment, and prevention of specific health conditions. Participants in the system accumulate bargaining power and shift costs in a zero-sum competition, rather than creating value for patients. Based on an exhaustive study of the U. S. health care system, Redefining Health Care lays out a breakthrough framework for redefining the way competition in health care delivery takes place--and unleashing stunning improvements in quality and efficiency. With specific recommendations for hospitals, doctors, health plans, employers, and policy makers, this book shows how to move health care toward positive-sum competition that delivers lasting benefits for all.
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