Michael Geringer

International Businessempowers students to develop their global mindset and is up-to-date, relevant, and engaging! It provides a flexible, modular format for instructors along with student-focused features that make the study of International Business interesting by connecting content to culture to make it personally relevant for every student! Co-author Dr. Grigorios Livanis leveraged his expertise in the areas of international economics, strategy, and finance, and his experience as an award-winning teacher and trainer, into a series of extensive updates of theory, data, and applications throughout. The text has three sections to maximize flexibility for instructors. Section 1 - Defines the nature and importance of international business and how they affect business. Section 2 -Focuses on the uncontrollable forces at work in all business that impact business practice. Section 3 – Discusses how managers deal with all the forces affecting international business.

Empower students to develop their global mindset! Up-to-date, relevant and engaging, Geringer: International Business 2e provides a flexible, modular format for instructors along with student-focused features that make the study of IB personally relevant for every student!