Michael Halliday

Written in a concise, easy-to-understand style, Windows 10 For Seniors is aimed specifically at older readers, many of whom struggle to understand computerised devices and the software that makes them run. With this in mind, we have restricted technical jargon to the minimum so as to make the book as simple and straightforward to read as possible. Copious use of explanatory screenshots and pictures helps to facilitate this. You'll learn everything you need to know about the Windows 10 operating system. Elements such as the Desktop, the Start menu, the Taskbar, and working with files & folders are all covered. We also take a look at how to use Windows with the various hardware devices - printers, scanners, external drives, etc - that make it possible to get things done with computing devices.

This text explores in great depth marketing decisions that have implications for financial management. The emphasis on the financial management side of marketing makes the book relevant to a wide variety of advanced undergraduate and postgraduate courses. The book illustrates, uniquely, the interface between finance and management and, in particular, how strategic marketing decisions affect a company's financial management in terms of sales volume, profitability, return on investment and other indices of performance. The book is innovative and of a high standard with a strong authorial team in David Walters and Michael Halliday, who are both professors at the Sydney Graduate School of Management, Australia.