Michael Solomon

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Marketing: Real People, Real Choices introduces marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Described by students as a “great read,” it shows how marketing plays out in contemporary organizations. You’ll benefit from practice and guidance in making marketing decisions and even establishing a personal brand. The 12th Edition remains a field leader in marketing analytics and metrics, with significantly expanded applications of these concepts in topical chapters. Coverage of digital and social media marketing has also been heavily revised, as more firms seek expertise in these high-demand skills. Additionally, the authors examine the role of AI and other technology disruptors in shaping the future of marketing.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

For consumer behaviour courses. Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

For undergraduate principles of marketing courses. Companies don’t make decisions. People do. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows students how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples, and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and shows students how the concepts they learn in class apply directly to their own personal marketing plan. With this text, students take an active approach to understanding marketing through decision making and are well equipped to tackle what’s happening in the world of marketing today.

Matthew crane, a former Police Detective and business entrepreneur, and his wife Carol have it all; a fairytale marriage; the envy of all their friends. After retiring financially secure, Matthew plans a surprise vacation for Carol and him. Before they are scheduled to depart, Mathew is overcome by a mysterious illness that leaves him in a deep sleep state that no modern medical professional has ever seen. It creates a medical mystery that takes more than his doctor's efforts, a brilliant but baffled top neurologist and close personal friend of Matthew's to solve. His medical team and wife soon discover that his physiological functions have ceased. He is not aging, his hair and nails have stopped growing, and his biological clock may have ceased to run. It is as though he is in a state of suspended animation. Obsessed with finding out what is wrong with him, Carol becomes the detective Matthew used to be and searches the world for answers. The medical mystery deepens when against his doctor's advice, Carol meets with a doctor from Mumbai, India, who claims he has the answer to Matthew's condition. But is he a charlatan or genuine? She is lead to believe that Matthew's universe does not extend outside his mind. Carol discovers the key to unlocking this mystery is sealed inside Matthew's mind. Only he can solve this mystery. His dreams are the only thing that can bring him back to reality and awaken. But for how long can Matthew dream? This story is of one couple's love and commitment to each other, only to be interrupted by a medical mystery that will leave the reader wondering, can this medical malady actually occur, or is it merely a work of fiction? You, the reader, will have to decide.

A man's life of love is interrupted when he falls asleep and won't wake up. His wife becomes a detective searching to answer this mystery. Only to find the answer lies within his mind, where he must fight to come back to the wife he loves.