Michael Ventura

I believe that empathy has been the most underrated characteristic of the biggest winners in society. Everybody should read this book. -- Gary Vaynerchuk__________Michael Ventura, entrepreneur and CEO of award-winning strategy and design practice Sub Rosa, shares how empathy - the ability to see the world through someone else's eyes - could be what your business needs to innovate, connect, and grow. Having built his career working with iconic brands and institutions such as Google and Nike, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding - your consumers, your colleagues, and yourself - and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies on how to make lasting connections and evolve your business internally as well as externally. This ground-breaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with and for, you first have to understand them.

Michael Ventura, entrepreneur and CEO of award-winning strategy and design firm Sub Rosa, shares "how to unlock our ability to design solutions, spark innovation, and solve tough challenges with empathy at the center" (Arianna Huffington). Having built his career working with iconic brands and institutions such as General Electric, Google, Nike, Warby Parker, and also The United Nations and the Obama Administration, Michael Ventura offers entrepreneurs and executives a radical new business book and way forward. Empathy is not about being nice. It's not about pity or sympathy either. It's about understanding--your consumers, your colleagues, and yourself--and it's a direct path to powerful leadership. As such, Applied Empathy presents real strategies, based on Sub Rosa's design work and the popular class Ventura and his team have taught at Princeton University, on how to make lasting connections and evolve your business internally (your employees, culture, and product/services) as well as externally (your brand, consumers, and value). "The most neglected fact in business is we're all human. Michael Ventura makes a powerful argument that empathy is the secret sauce of 21st century business. The more digital we get, the more empathy we need" (Chip Conley, New York Times bestselling author of Emotional Equation). For leaders of all levels, this groundbreaking guide lays the foundation to establish a diverse, inventive, and driven team that can meet the challenges of today's ever-evolving marketplace. If you want to connect to the people you work with, you have to understand them first.

Michael Ventura's owned only one car his entire life: a green '69 Chevy Malibu. Its wheels have crisscrossed the American landscape over more miles than a round trip to the moon. From Times Square to Terlingua, from Maine to Los Angeles, from Austin to Deadwood, Ventura has chronicled the continent in "a kind of switchback journey in image and thought." His essays convey a tactile and intimate relationship with land and people—and of course the car. Ventura's distinctive voice and vision are familiar to readers of the Austin Chronicle (where many of these pieces first appeared), as well the Austin Sun, Psychotherapy Networker, and LA Weekly. In this collection, its title borrowed from a Butch Hancock song, the essays switch lanes with Hancock's evocative black-and-white photographs. Slowing down to take notice of a makeshift shrine in the Texas Panhandle or zipping along the New York Thruway before dawn, Ventura captures the details that make us think profoundly about work, music, poverty, beauty, our home on the planet and in the universe. About volcanoes and the Very Large Array. About friends and companions. About gods and goddesses and God. With Lubbock, Texas, and the Southwest as the book's home base, If I Was a Highway roams widely and freely as Ventura takes readers on an unforgettable journey not only into the country but into the soul.

From the acclaimed screenwriter of Echo Park comes a riveting novel of one man's descent into madness as he comes down from a painful divorce and finds himself in the enchanted world of a zoo. In this haunting tale of love and reconciliation, successful surgeon James Abbey is so tightly wound that he could have a nervous breakdown in the middle of a crowd, but no one would notice. One day when James begins to hear voices in his head while at the zoo, he begins to fall into madness as his world unravels, stranding him in a realm of eerie luminosity. Though he recognizes he's gone mad, James finds something irresistible about the new state of mind he's found at the zoo, keeping him coming back. Before long, a tiger signals him, a giraffe walks into a new dimension, chimpanzees demonstrate love, and a rare antelope shows how delicacy and dignity can survive in a harsh world. The Zoo Where You're Fed to God provides an unforgettable look at the human truth that lies behind the mask of madness.

Michael Ventura’s owned only one car his entire life: a green ’69 Chevy Malibu. Its wheels have crisscrossed the American landscape over more miles than a round trip to the moon. From Times Square to Terlingua, from Maine to Los Angeles, from Austin to Deadwood, Ventura has chronicled the continent in “a kind of switchback journey in image and thought.” His essays convey a tactile and intimate relationship with land and people—and of course the car. Ventura’s distinctive voice and vision are familiar to readers of the Austin Chronicle (where many of these pieces first appeared), as well the Austin Sun, Psychotherapy Networker, and LA Weekly. In this collection, its title borrowed from a Butch Hancock song, the essays switch lanes with Hancock’s evocative black-and-white photographs. Slowing down to take notice of a makeshift shrine in the Texas Panhandle or zipping along the New York Thruway before dawn, Ventura captures the details that make us think profoundly about work, music, poverty, beauty, our home on the planet and in the universe. About volcanoes and the Very Large Array. About friends and companions. About gods and goddesses and God. With Lubbock, Texas, and the Southwest as the book’s home base, If I Was a Highway roams widely and freely as Ventura takes readers on an unforgettable journey not only into the country but into the soul.