Mindy Fox

The healthcare industry has undergone significant changes since the introduction of consumer-directed health plans. As a result, an entire cottage industry in health tech was created to drive consumer involvement. Despite this, consumer engagement remains elusive. There is a clear need for "fan building" in healthcare. "Fans" are a critical engagement component of most industries; so how can healthcare remain the exception as it strives to be more consumer friendly? This book postulates that to have better (or more engaged) consumers in healthcare, we need to strive to build fans, followers, and friends. First, readers are initiated to the complexities in healthcare and necessary mindset changes to create fans and sustained engagement. Second, a model based on best practices from consumer disciplines provides a blueprint for building healthcare fans. Third, possible applications for Fandom in healthcare are illustrated with tools and templates to get leaders started on their journey for transformative engagement through Fandom. It incorporates wisdom based on interviews and discussions with healthcare leaders so Healthcare Fandom can become the oxygen needed for sustained healthcare engagement.

NEW YORK TIMES BESTSELLER *One of Food & Wine's Essential New Cookbooks for Fall**One of Eater's Best Fall Cookbooks 2019**One of Amazon's Best Cookbooks for Fall 2020*"Antoni has a love of food equal to my own. From his Johnny's Queso Blanco (you can never go wrong with melted cheese) to his Polish Hangover Soup (I'm sure this will come in very handy) and all of his desserts, I can't wait to explore the mind and creativity of this extremely hot chef."--Chrissy TeigenAntoni Porowski, the food and wine guru on Netflix's sensation Queer Eye, meets people where they live--literally. With appealing vulnerability, he shows cooks of all levels how to become more confident and casual in the kitchen. The verve and naturalness of his approach earned raves from Food & Wine and Bon App tit to GQ and the New York Times, which noted his dishes prove that "sometimes simple is anything but simplistic." Some of the recipes in this book are weeknight healthyish meals, while others are perfect for off-the-cuff entertaining. Elevated yet simple, they're often composed of fewer than five ingredients. Whether Bastardized Easy Ramen; Malaysian Chili Shrimp; Roasted Carrots with Carrot-Top Pesto; or Salty Lemon Squares, all are visual stunners and can be carried off with panache, even by beginners.