Niki Lauda

The world of Formula 1® is a powerful mirror to the world of management, where high performance relies on strong leadership, clear goals, selfless teamwork, innovation through constant learning and a winning culture. Performance at the Limit: Business Lessons from Formula 1® Motor Racing uses the case of Formula 1® to demonstrate how business can achieve optimal performance in highly competitive and dynamic environments. This third edition has been extensively updated, including a powerful new framework, 'The Performance Pyramid', recent interviews with leading figures in the industry, and a wide range of lessons for improved business practice. It will be an invaluable guide for managers and students of business alike.

Skorost, strast, preodolenie smerti - istorija legendarnogo Niki Laudy iz mira avtosporta. Dazhe te, kto nichego ne znaet o "Formule-1", slyshali ob avarii na Njurburgringe v 1976 godu, kogda Laudu vytaschili iz ognja s tjazhelymi travmami. Vsego cherez 42 dnja on vernulsja v kokpit mashiny "Ferrari" na Gran-pri Italii v Montse, a cherez god on zabral svoj titul chempiona mira obratno. Avtobiografija smelogo pilota, kotoryj neustanno preodoleval vse trudnosti i veril v svoju sposobnost pobezhdat.

Skorost, strast, preodolenie smerti - istorija legendarnogo Niki Laudy iz mira avtosporta. Dazhe te, kto nichego ne znaet o Formule-1, slyshali ob avarii na Njurburgringe v 1976 godu, kogda Laudu vytaschili iz ognja s tjazhelymi travmami. Vsego cherez 42 dnja on vernulsja v kokpit mashiny "Ferrari" na Gran-pri Italii v Montse, a cherez god on zabral svoj titul chempiona mira obratno. Avtobiografija smelogo pilota, kotoryj neustanno preodoleval vse trudnosti i veril v svoju sposobnost pobezhdat.

Niki Lauda drove a car for sport, but crossed the line between life and death and fought back to even greater glory. Even people who know nothing of Formula One have heard of his crash at Nurburgring in 1976, when we was dragged from the inferno of his Ferrari so badly injured he was given the last rites. Within 33 days, he was racing again at Monza. His wounds bled, he had no eyelids. He was terrified. A year later, he reclaimed his World Championship title. In To Hell and Back he reveals how he battled fear to stage a comeback that seemed beyond human endurance. Then it’s Lauda vs Hunt, an epic rivalry later dramatized in 2013’s Hollywood blockbuster Rush, and he looks back on the strict childhood and parental disapproval that he believes gave him an ‘addiction to excellence’. There’ll never be another like him.

F1 Mavericks is the story of the grandest, most influential, and most fondly remembered era in Formula 1 racing as seen through the lens of master motorsports photographer, Pete Biro. The period from 1960 to 1982 saw the greatest technological changes in the history of Formula 1 racing: the transition from front engines to rear engines, narrow-treaded tires, massive racing slicks, zero downforce, and neck-wrenching ground effects—and, of course, a staggering increase in performance and reduction in lap times. In short, the period saw the creation of the modern Formula 1 car. This is also the time when legendary names who defined F1 were out in full force: Jim Clark, Jack Brabham, Dan Gurney, Sir Jackie Stewart, Graham Hill, Niki Lauda, James Hunt, Bruce McLaren, Jody Scheckter. We’ll see and meet all of them. But F1 Mavericks also focuses on the designers and engineers behind the cars—men like Colin Chapman, Sir Patrick Head, Maurice Philippe, Franco Rochhi, Gordon Murray, and many others. We’ll hear directly from many of them, including a foreword from 1978 F1 World Champion, Mario Andretti. Every chapter is a photographic account of key races throughout the period, supplemented with sidebars featuring key designers and technologies, like wings, ground effects, slick tires, turbochargers, and the Brabham “fan” suction car. F1 Mavericks is an international story, and includes loads of information on designs from Japan (Honda), Britain (McLaren, Tyrrell, Cooper, BRM) Italy (Ferrari, Maserati, Alfa Romeo), France (Matra, Ligier, Renault), Germany (Porsche, BMW) and the United States (Eagle, Shadow, Penske, Parnelli). Strap yourself in for the story of the greatest era in Formula 1 racing—it's all here in F1 Mavericks.