Olivia Ramsbottom

The Fundamentals of Event Design provides a clear and accessible introduction to designing engaging, immersive and memorable event experiences. Moving beyond a traditional management-led approach, the book presents events as experience platforms shaped by emotion, interaction, storytelling and audience participation. Organised around the key stages of the event design process, the book explores how event experiences are planned, shaped and delivered in practice. It introduces essential ideas such as design thinking, imagineering, atmospherics, sensory design, storytelling, interactivity and co-creation, alongside the practical realities of project management, team leadership, creative marketing and sustainable production. Throughout the book, theory is closely linked to practice, offering step-by-step guidance on turning creative ideas into workable and impactful event concepts. This fully updated Second Edition reflects the fast-changing nature of the events industry and includes: expanded coverage of emerging technologies such as hybrid and virtual events; clearer guidance on sustainability, positioning it as a core part of event design rather than an add-on; new discussion of the impact of COVID-19 on the events industry, exploring how the pandemic reshaped event design, accelerated digital innovation, and changed audience expectations around safety, flexibility and experience; new and updated case studies and industry examples. Balancing contemporary research with real-world application, The Fundamentals of Event Design equips readers with the tools and confidence needed to design events that are engaging, meaningful and relevant in today’s experience-led economy. It is essential reading for undergraduate and postgraduate Events Management students, as well as for aspiring event designers who want to move beyond managing events to designing experiences.

The Fundamentals of Event Design provides a clear and accessible introduction to designing engaging, immersive and memorable event experiences. Moving beyond a traditional management-led approach, the book presents events as experience platforms shaped by emotion, interaction, storytelling and audience participation. Organised around the key stages of the event design process, the book explores how event experiences are planned, shaped and delivered in practice. It introduces essential ideas such as design thinking, imagineering, atmospherics, sensory design, storytelling, interactivity and co-creation, alongside the practical realities of project management, team leadership, creative marketing and sustainable production. Throughout the book, theory is closely linked to practice, offering step-by-step guidance on turning creative ideas into workable and impactful event concepts. This fully updated Second Edition reflects the fast-changing nature of the events industry and includes: expanded coverage of emerging technologies such as hybrid and virtual events; clearer guidance on sustainability, positioning it as a core part of event design rather than an add-on; new discussion of the impact of COVID-19 on the events industry, exploring how the pandemic reshaped event design, accelerated digital innovation, and changed audience expectations around safety, flexibility and experience; new and updated case studies and industry examples. Balancing contemporary research with real-world application, The Fundamentals of Event Design equips readers with the tools and confidence needed to design events that are engaging, meaningful and relevant in today’s experience-led economy. It is essential reading for undergraduate and postgraduate Events Management students, as well as for aspiring event designers who want to move beyond managing events to designing experiences.

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.

The Fundamentals of Event Design aims to rethink current approaches to event design and production. The textbook explores the relationship between event design and multiple visitor experiences, as well as interactivity, motivation, sensory stimuli and co-creative participation. Structured around the key phases of event design, the book covers all the critical dimensions of event concepting, atmospherics, the application of interactive technologies, project management, team leadership, creative marketing and sustainable production. The concepts of authenticity, creativity, co-creation, imagineering and storytelling are discussed throughout, and practical step-by-step guidance is provided on how to create and deliver unique and memorable events. The chapters include industry voices offering real-life insight from leading international event practitioners and individual and/or team assignments to stimulate learners’ creativity, visualisation and problem solving. This is the first textbook in event design that integrates areas of anthropology, social psychology, management, marketing, graphic design and interactivity. Focusing on bringing theory into practice, this is essential reading for all Events Management students.