Parth Shah

The assessment of needs, sources, and search behaviors of agri-media users focuses on understanding how farmers, researchers, and industry professionals access and utilize agricultural information. It identifies key information needs such as market trends, crop management, and technology updates. Agri-media users often rely on digital platforms, social media, and specialized agricultural websites as primary sources. Search behaviors indicate a preference for concise, easily accessible content, often using mobile devices. The assessment helps agri-media providers tailor content and platforms to meet the evolving needs of their audience, improving information dissemination and decision-making in the agricultural sector.

Pearl millet is underutilized food grains in many countries despite which is rich source of micronutrients like iron, calcium zinc etc. The present study will help in studying its production, growth in cost of cultivation and profitability of peal millet, factors affecting the production and future prospects of pearl millet production. The knowledge of this study will help the policy makers in development of new technology to reduce its cost and make the farmers profitable and also improves the upcoming varieties.