Phil Harris

The second edition of this easy-to-understand pocket guide remains an invaluable tool for students, assistant practitioners and radiographers. Providing an accessible introduction to the subject in a reader-friendly format, it includes diagrams and photographs to support the text. Each chapter provides clear learning objectives and a series of MCQs to test reader assimilation of the material. The book opens with overviews of image production, basic mathematics and imaging physics, followed by detailed chapters on the physics relevant to producing diagnostic images using X-rays and digital technologies. The content has been updated throughout and includes a new chapter on CT imaging and additional material on radioactivity, dosimetry, and imaging display and manipulation. Clark’s Essential Physics in Imaging for Radiographers supports students in demonstrating an understanding of the fundamental definitions of physics applied to radiography … all you need to know to pass your exams!

The second edition of this easy-to-understand pocket guide remains an invaluable tool for students, assistant practitioners and radiographers. Providing an accessible introduction to the subject in a reader-friendly format, it includes diagrams and photographs to support the text. Each chapter provides clear learning objectives and a series of MCQs to test reader assimilation of the material. The book opens with overviews of image production, basic mathematics and imaging physics, followed by detailed chapters on the physics relevant to producing diagnostic images using X-rays and digital technologies. The content has been updated throughout and includes a new chapter on CT imaging and additional material on radioactivity, dosimetry, and imaging display and manipulation. Clark’s Essential Physics in Imaging for Radiographers supports students in demonstrating an understanding of the fundamental definitions of physics applied to radiography … all you need to know to pass your exams!

Artificial intelligence is rapidly reshaping political marketing, campaigning and public affairs. As AI transforms how messages are created, targeted and trusted, it also raises urgent questions about misinformation, deepfakes, ethics and democratic legitimacy. This book explores the relationship between AI and political communication through the crucial lens of trust. It traces the development of political marketing and public affairs, examines how AI is changing advocacy, lobbying and policymaking, and asks whether these technologies strengthen engagement or deepen public scepticism. Bringing together debates on information abundance, persuasion, regulation and accountability, it shows how AI can enhance communication while blurring the boundary between fact and reality. The discussion connects practical developments in campaigning with wider questions about legitimacy, transparency and civic participation in data-driven societies. Timely and thought-provoking, the book asks who will govern influence, credibility and accountability in an AI-driven democracy—and what this means for citizens, campaigners, policymakers, researchers and society. Essential reading for anyone seeking to understand how artificial intelligence is redefining power, persuasion and public trust in contemporary politics.

This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology. Packed with case studies and real world examples throughout, the authors regularly draw on the likes of Facebook and Twitter to help align studies with the here and now. Its breadth and depth of coverage, both philosophical and technical, fully supports students' understanding and undertaking of research as part of a marketing qualification at upper undergraduate, postgraduate and doctoral levels.

This textbook offers an affordable comprehensive ‘no frills' overview of both the qualitative and quantitative research methods available to marketing researchers, with a special emphasis on online tools, techniques and technology, social media and the general impact of the digital environment on research methodology. Packed with case studies and real world examples throughout, the authors regularly draw on the likes of Facebook and Twitter to help align studies with the here and now. Its breadth and depth of coverage, both philosophical and technical, fully supports students' understanding and undertaking of research as part of a marketing qualification at upper undergraduate, postgraduate and doctoral levels.

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy. Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.

This second fascinating and cutting-edge text provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing, and political thought and highlights their particular relevance to the manager and policymaker today. By bringing together contributions from authors, both academic and practitioner, this book addresses a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. The volume covers a wide range of topics, including modern management and leadership, public affairs, technology, marketing, populist and fascist governments, and strategic corporate philanthropy. Machiavelli, Marketing and Management: Revisited will be of great interest to all practitioners, students, and scholars of management, marketing, political science, and public affairs.

The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.

The philosophical underpinning of this book is that all organizations need to be aware of their stakeholders (shareholders) and know how to communicate with and manage them. Using a number of contemporary case studies both as examples and employing vignettes to outline core areas of theory, the text attempts to put together a number of tools to gauge and measure contemporary government and political activity. Its central argument is that marketing can be applied equally to societal life as it can to the commercial market.

Extensively updated throughout, this new edition introduces students to a wide range of modern legal issues. Written in a clear and engaging style, the book expertly addresses the ways in which the rules and structures of law respond to and influence changes in economic and political life. It provides a clear understanding of the relationship between law and society, with particular emphasis on the importance of morality, dispute solution and business regulation. An Introduction to Law is a valuable resource for students of law, be they undergraduate law students, those studying law as part of a mixed degree, or students on business or social science courses in which legal studies are included.

Fully updated to incorporate all developments in the law since the last edition, this student text places emphasis on an understanding of the law and the legal system as living institutions within society. It also deals with how an appreciation of the rules and legal structures both reflect and influence changes in social, economic and political life.

This cutting edge text provides insight into the meaning and interpretation of Machiavelli, and highlights the particular relevance to today’s manager of his works for management, marketing and political thought. It addresses a number of common themes relating to his influences and arguments, and includes topics such as:* modern management* governance and ethics* post-modernism* marketing * political communication and spin doctoring* rhetoric and dichotomy of Machiavelli. It brings together an outstanding and diverse range of contributors including leading Machiavelli writers, prominent 'politicos', some of the key management thinkers in the UK, and descendants of Machiavelli himself, and will be of great interest to all students and scholars of management, marketing and political science.