Phil Robinson

Looking for a way to bring genuine, potential customers to your website? And only pay for results? By following the tips in this guide you can learn how to use the power of pay per click to multiply your sales overnight. Discover how to construct magnetic ads that draw in paying customers at the lowest possible cost per click. Learn how to find keywords that others have missed, how search engines score your campaign, and discover the latest PPC developments before your competitors. Packed with bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. Find out how Google AdWords, Yahoo! and Microsoft can get your business in front of a global audience.

Forever seeing your competitors at the top of search engine results? Want to knock them off the top spot? By following the tips in this guide you can learn how to improve your organic search engine rankings,ethically. Discover how to bring new customers to your website, and understand what they want when they get there. Learn how search engines see your site, how to feed them with the content that they love, and the essential factors that determine ranking success. Packed with 101 bite-sized tips, the Marketers Checklist Series offer practical advice that can help improve your website, today. From crucial points to consider when building your site, to offsite link building and social media.

Young homeless people are ordinary young people trapped in an extraordinary situation. This accessible guide provides information and advice on how to understand the needs of these young people, and how to ensure they are supported effectively. It combines the latest research and practice to establish what works best when helping young homeless people and provides insights into their world through diary excerpts and interviews. Key issues covered include the relationship between drug and alcohol misuse and youth homelessness, current policies on housing and support for homeless youths and strategies for renewing a young person's familial bonds and friendships after an experience of homelessness. This book is an invaluable guide for anyone working with young homeless people, including youth workers, counsellors, social workers, residential care staff, teachers, health visitors and managers in the housing, education, health and social welfare sectors.