Kirjailija
Phil Stern
Kirjat ja teokset yhdessä paikassa: 2 kirjaa, julkaisuja vuosilta 2006–2016, suosituimpiin kuuluu Marketing Management and Strategy. Vertaile teosten hintoja ja tarkista saatavuus suomalaisista kirjakaupoista.
2 kirjaa
Kirjojen julkaisuvuodet: 2006–2016.
Marketing Management and Strategy
Peter Doyle; Phil Stern
Financial Times Prentice Hall
2006
nidottu
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.