R Vettriselvan

The business world is changing every minute, the introduction of technology in the business world has brought tremendous changes in the way businesses and companies conduct their business operations. The introduction of social media channels as one reliable way of conducting business has brought in a lot of changes. The study therefore sought to investigate the impact of adverting through Facebook on individual consumers in Malawi. The study intended to investigate if advertising through Facebook has an impact on consumers behavior in terms of consumers attitude, perception and experience. The study also shows that consumers are totally satisfied with the experience of Facebook adverting. The study further showed that it is important for company to provide quality social media training management trainings to their employs on how to interact and engage with customers and management of social media accounts. And also, a company to engage in awareness campaign to make sure that a lot of their customers are fully aware of TNM Facebook adverting.

Corona virus is a pandemic that started in 2019 in huwan city in china. It further spread to other countries of the world including Malawi, it is a virus that affects the respiratory system of those people with it, its symptoms are difficult in breathing, dry cough, fever just to mention a few one of them being death of a lot of productive people who could have helped in the development of different countries in the world. Since the day it was discovered a lot of people were found positive and the number of those people were increasing rapidly each day. Corona virus abbreviated as Covid -19 has affected the world in different ways. Our main focus will be on how Covid-1Dr. R. Vettriselvan, Associate Professor, AMET Business School, Academy of Maritime Education and Training, Chennai specialized in Human Resource Management and Marketing. 9 has affected the tourism sector of Malawi. The tourism sector of Malawi is one of the sectors that helps in the boasting of the Malawian economy since its where a lot of funds are corrected in form of tax from different tourist attraction areas across the country. Malawian government manly rely on the money generated from the tourism sector.

Online shopping is the process of buying goods and services from merchants who sell on the internet due to the presence of the World Wide Web. The merchants then sell their products to people who surf the internet, E-commerce has made life simple and innovative for individuals and groups. Consumer behaviour in online shopping is different from the physical markets where he has access to see the product. The purpose of the research was to study consumer behaviour towards online shopping; a case study on electronic gadgets in Blantyre. The main research question in the thesis is how consumers behave while shopping online. The type of data being used is the primary data in the form of a questionnaire, Sampling is done by non- probability sampling, this sampling procedure does not estimate the probability of each item in the population being included in the sample. In this type of sampling, items for the sample are selected deliberately by the researcher, and his choice concerning the items remains dominant. Data analysis using coefficient correlation and percentage tables analysis.