Ralph Tench

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University Pearson, the world's learning company.

Develop a clear understanding of the concepts and best practices in public relations Exploring Public Relations and Management Communication, 5th Edition, by Tench and Waddington is the definitive text on public relations. Blending theory with real-life applications. this book offers critical analysis with updated case studies, exercises and discussion questions that provide you with a holistic subject understanding. It also engages you with the thought processes behind some of the latest PR campaigns. This fundamental yet very practical text recognises the strategic importance of public relations to organisations, growing conversation about professionalism in practice and professional ethics. A comprehensive coverage of the COVID-19 pandemic helps you understand the implications of this global crisis on public relations and strategic communication. "A great overall introduction to the key theoretical models, history and different practice areas around PR and related marketing disciplines. I recommend it as the one essential buy book for all our undergraduates." Carmel O'Toole, Senior Lecturer and Public Relations courses leader, Sheffield Hallam University "The book encourages critical reflection in the reader posing interesting questions to analyse. It works equally well for students who are new to the discipline and more experienced professionals. In short, it is the perfect accompaniment to a contemporary course in public relations." Izzy Crawford, Academic Strategic Lead, Robert Gordon University Pearson, the world's learning company.

Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.