René Michel

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementations and real-world scenarios. Focusing on the application of theoretical results and on practical issues of uplift modeling, it also includes a dedicated chapter on software solutions in SAS, R, Spectrum Miner, and KNIME, which compares the respective tools. This book also presents the applications of net scoring in various contexts, e.g. medical treatment, with a special emphasis on direct marketing and corresponding business cases. The target audience primarily includes data scientists, especially researchers and practitioners in predictive modeling and scoring, mainly, but not exclusively, in the marketing context.

This book explores all relevant aspects of net scoring, also known as uplift modeling: a data mining approach used to analyze and predict the effects of a given treatment on a desired target variable for an individual observation. After discussing modern net score modeling methods, data preparation, and the assessment of uplift models, the book investigates software implementations and real-world scenarios. Focusing on the application of theoretical results and on practical issues of uplift modeling, it also includes a dedicated chapter on software solutions in SAS, R, Spectrum Miner, and KNIME, which compares the respective tools. This book also presents the applications of net scoring in various contexts, e.g. medical treatment, with a special emphasis on direct marketing and corresponding business cases. The target audience primarily includes data scientists, especially researchers and practitioners in predictive modeling and scoring, mainly, but not exclusively, in the marketing context.

"Statistik in Theorie und Praxis" schlägt die Brücke statistischer Theorie und realen praktischen Anwendungen. Zum einen wird Wert auf eine saubere Herleitung der gängigen statistischen Verfahren gelegt. Zum anderen beinhaltet der zweite Themenschwerpunkt reale Anwendungen der Methoden in der Praxis. Darüber hinaus werden Projekte an der Schnittstelle zwischen Schul- und Hochschulunterricht vorgestellt. Als Software dient das kostenlose Programm R mit der zugehörigen grafischen Oberfläche R-Commander; die zahlreichen Programmbeispiele ermöglichen es, die vorgestellten Themen selbst nachzuvollziehen. Für die Lektüre werden lediglich elementare Stochastik-Kenntnisse vorausgesetzt.