Richard Brooks

Build a repeatable capability to create customer value propositions that win in AI-accelerated B2B markets. Creating Customer Value Propositions With AI is a practical guide for senior commercial leaders, sales directors, key account managers and product leaders who need to develop differentiated offers, align cross-functional teams and turn customer insight into measurable revenue growth. Written by Cranfield Visiting Fellows Richard Brooks, Sue Holt and Mark Davies, this book introduces the Offer Development & Innovation (ODI) framework, a three-phase system covering customer needs analysis, offer ideation and customer value proposition development. It shows how AI can support each phase by strengthening analysis, coaching teams and accelerating the work required to build offers customers understand and act on. Moving beyond prompt engineering, this book helps leaders use AI as a strategic partner in complex B2B environments. It equips you to: - Diagnose root-cause customer needs - Build cross-functional offer processes - Quantify value in customer language - Apply AI across ODI stages Shift toward value-based growth Featuring real-world examples from Pfizer, Siemens, ThermoFisher, Grant Thornton, Zoetis and Nylacast, Creating Customer Value Propositions With AI demonstrates how organizations can create unique customer value repeatedly, systematically and faster than the competition. Themes include: customer value propositions, B2B sales strategy, AI for business, offer innovation, value-based selling, commercial transformation

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world? AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy. Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to: - Apply AI tools to prepare insightful questions and optimize prospecting - Develop data-driven insights that enhance, not replace, human intuition - Implement ethical negotiation strategies supported by AI at scale - Build credibility through personalized, customer-centred engagement - Apply frameworks that integrate technology with consultative selling models With detailed chapters and actionable tools, AI Strategy for Sales Teams helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment. Themes include: sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world? AI Strategy for Sales Teams by Andy Hough, Richard Vincent and Richard Brooks is a practical guide for mid-career sales professionals, managers and consultants who want to strengthen credibility, apply proven frameworks and optimize selling strategies in an AI-driven marketplace. Focused on career impact and organizational performance, it shows how to develop and implement AI-enabled principles while staying true to the fundamentals of why people buy. Drawing on real-world examples from technology companies, professional services firms and global enterprises, this book equips you to: - Apply AI tools to prepare insightful questions and optimize prospecting - Develop data-driven insights that enhance, not replace, human intuition - Implement ethical negotiation strategies supported by AI at scale - Build credibility through personalized, customer-centred engagement - Apply frameworks that integrate technology with consultative selling models With detailed chapters and actionable tools, AI Strategy for Sales Teams helps you harness AI innovations to elevate performance, strengthen customer relationships and advance your career in an evolving sales environment. Themes include: sales strategy, AI innovation, consultative selling, ethical negotiation, customer engagement, data-driven insights

The first forensic account of how the Post Office, the British government and a global IT company ruined the lives of thousands of innocent people. Private Eye tells the story of the political, institutional, professional and personal failures, written in the hope that the lessons of the Post Office scandal will guard against such abuses in future With a foreword by Sir Alan Bates.

Distributed Denial of Service (DDoS) attacks have become more destructive, wide-spread and harder to control over time. This book allows students to understand how these attacks are constructed, the security flaws they leverage, why they are effective, how they can be detected, and how they can be mitigated. Students use software defined networking (SDN) technology to created and execute controlled DDoS experiments. They learn how to deploy networks, analyze network performance, and create resilient systems. This book is used for graduate level computer engineering instruction at Clemson University. It augments the traditional graduate computing curricula by integrating: Internet deployment, network security, ethics, contemporary social issues, and engineering principles into a laboratory based course of instruction. Unique features of this book include:A history of DDoS attacks that includes attacker motivationsDiscussion of cyber-war, censorship, and Internet black-outsSDN based DDoS laboratory assignmentsUp-to-date review of current DDoS attack techniques and toolsReview of the current laws that globally relate to DDoSAbuse of DNS, NTP, BGP and other parts of the global Internet infrastructure to attack networksMathematics of Internet traffic measurementGame theory for DDoS resilienceConstruction of content distribution systems that absorb DDoS attacksThis book assumes familiarity with computing, Internet design, appropriate background in mathematics, and some programming skills. It provides analysis and reference material for networking engineers and researchers. By increasing student knowledge in security, and networking; it adds breadth and depth to advanced computing curricula.

Distributed Denial of Service (DDoS) attacks have become more destructive, wide-spread and harder to control over time. This book allows students to understand how these attacks are constructed, the security flaws they leverage, why they are effective, how they can be detected, and how they can be mitigated. Students use software defined networking (SDN) technology to created and execute controlled DDoS experiments. They learn how to deploy networks, analyze network performance, and create resilient systems. This book is used for graduate level computer engineering instruction at Clemson University. It augments the traditional graduate computing curricula by integrating: Internet deployment, network security, ethics, contemporary social issues, and engineering principles into a laboratory based course of instruction. Unique features of this book include:A history of DDoS attacks that includes attacker motivationsDiscussion of cyber-war, censorship, and Internet black-outsSDN based DDoS laboratory assignmentsUp-to-date review of current DDoS attack techniques and toolsReview of the current laws that globally relate to DDoSAbuse of DNS, NTP, BGP and other parts of the global Internet infrastructure to attack networksMathematics of Internet traffic measurementGame theory for DDoS resilienceConstruction of content distribution systems that absorb DDoS attacksThis book assumes familiarity with computing, Internet design, appropriate background in mathematics, and some programming skills. It provides analysis and reference material for networking engineers and researchers. By increasing student knowledge in security, and networking; it adds breadth and depth to advanced computing curricula.

'A devastating exposé.' Mail on SundayThey helped cause the 2008 financial crash. They created a global tax avoidance industry. They lurk behind the scenes at every level of government... The world's 'Big Four' accountancy firms - PwC, Deloitte, Ernst & Young, and KPMG - have become a gilded elite. Up in the high six figures, an average partner salary rivals that of a Premier League footballer. But how has the seemingly humdrum profession of accountancy got to this level? And what is the price we pay for their excesses? Leading investigative journalist Richard Brooks charts the profession's rise to global influence and offers a gripping exposé of the accountancy industry. From underpinning global tax avoidance to corrupting world football, Bean Counters reveals how the accountants have used their central role in the economy to sell management consultancy services that send billions in fees its way. A compelling history informed by numerous insider interviews, this is essential reading for anyone interested in how our economy works and the future of accountancy.

At the crescendo of the Second Barons' War were the battles of Lewes and Evesham. It was an era of high drama and intrigue, as tensions between crown and aristocracy had boiled over and a civil war erupted that would shape the future of English government. In this detailed study, Richard Brooks unravels the remarkable events of the battles of Lewes and Evesham, revealing the unusually tactical nature of the fighting, in sharp contrast to most medieval conflicts which were habitually settled by burning and ravaging. At Lewes, Simon de Montfort, the powerful renegade leader of the Baronial faction, won a vital victory, smashing the Royalist forces and capturing Henry III and Prince Edward. Edward escaped, however, to lead the Royalist armies to a crushing victory just a year later at Evesham. Using full colour illustrations, bird's-eye views and detailed maps to generate an arresting visual perspective of the fighting, this book tells the full story of the battles of Lewes and Evesham, the only pitched battles to be fought by English armies in the mid-13th century.

The EuroQol Group first met in Rotterdam in May 1987 determined to develop a standardised non-disease-specific instrument for valuing health-related quality of life. The book traces the activities of the Group over the next 25 years. The instrument constructed, eventually named the EQ-5D, was translated into many languages and used in a wide range of countries and settings. The book describes how the instrument’s descriptive system was determined, how translation and language issues were handled, and how valuations were provided. Recent developments, in particular a 5-level version (EQ-5D-5L), and a youth version (EQ-5D-Y) are covered. The history of the institutional and administrative framework within which the Group operated is also treated.

The life and times of the greatest knight of the high middle ages, who saved England from the French. In 1217 England was facing her darkest hour, with foreign troops pillaging the country and defeat close at hand. But, at the battle of Lincoln, the seventy-year-old William Marshal led his men to a victory that would secure the future of his nation. Earl of Pembroke, right-hand man to three kings and regent for a fourth, Marshal was one of the most celebrated men in Europe, yet is virtually unknown today, his impact and influence largely forgotten In this vivid account, Richard Brooks blends colourful contemporary source material with new insights to uncover the tale of this unheralded icon. He traces the rise of Marshal from penniless younger son to renowned knight, national hero and defender of the Magna Carta. What emerges is a fascinating story of a man negotiating the brutal realities of medieval warfare and the conflicting demands of chivalric ideals, and who against the odds defeated the joint French and rebel forces in arguably the most important battle in medieval English history – overshadowing even Agincourt.

Excel spreadsheets will never look the same (TM) Working with Excel spreadsheets can be very intimidating. Making large amounts of information available to any one person is very risky. The possibility exists that someone could compromise your data due to human error by inadvertently deleting, altering or accidently updating the wrong record. Prevent this from happening by creating a User Form. A User Form is a graphical user interface, also known simply as a form that permits you to control the entry and modification of your data in an Excel spreadsheet. Through a simple approach you can learn how to add full functionality to a User Form that would permit the user to navigate, delete, add, save, update, print, search, open a website or email data. The Excel VBA User Form Conundrum book provides deliciously decadent collection of step-by-step quick and easy to follow insightful instructions for creating powerful, awe-inspiring, professional, elegant, impressive Excel VBA User Forms.

Investigative journalist and former tax-inspector Richard Brooks charts how the UK has become a global tax haven that serves the super wealthy, all with the Government’s help. Discover: • Why thousands of British state schools and NHS hospitals are owned by shell companies based in offshore tax havens • How British companies like Vodafone strongly influence tax laws • Why multinationals like Google and Starbucks can operate almost tax-free in the UK • How the taxman turns a blind eye to billions in illegally evaded tax in secret Swiss bank accounts • How footballers like Wayne Rooney use image rights companies to reduce their tax liability Unpicking the tangled mess of loopholes that well known multinationals, bankers, and celebrities use to circumvent tax, this is a bold manifesto for a system where we all contribute out fair share.

The EuroQol Group first met in Rotterdam in May 1987 determined to develop a standardised non-disease-specific instrument for valuing health-related quality of life. The book traces the activities of the Group over the next 25 years. The instrument constructed, eventually named the EQ-5D, was translated into many languages and used in a wide range of countries and settings. The book describes how the instrument’s descriptive system was determined, how translation and language issues were handled, and how valuations were provided. Recent developments, in particular a 5-level version (EQ-5D-5L), and a youth version (EQ-5D-Y) are covered. The history of the institutional and administrative framework within which the Group operated is also treated.

A compact, illustrated volume detailing the capture of Walcheren by amphibious assault. Although the Alllies captured Antwerp in September 1944, the port itself could not be opened due to the continued German presence on the island of Walcheren, which guarded the port entrance. In November, the Allies launched an assault on the island, using a number of Commando units. Supported by warships and assault vehicles, the Allies fought their way ashore and engaged in deadly streets battles with the Germans. Richard Brookes examines the capture and how it would ensure the Allies had sufficient logistic arrangements in place to hold off the German assault in the Ardennes.

The battle of Solferino, fought during the Franco-Austrian War of 1859, was the largest European battle since Leipzig in 1813. In the presence of three crowned heads of state - Napoleon III of France, Emperor Franz-Joseph of Austria and Victor Emmanuel II of Piedmont-Sardinia (later the King of all Italy) - the armies clashed together in a bitterly fought contest that would leave more than 40,000 dead. As a crucial climax to the Second Italian War of Independence, this title covers the build-up to the battle, including actions at Montebello, Palestro and Magenta that led to the decisive moment of the campaign. Full-colour battle-scene artwork and detailed maps illustrate this comprehensive account of the commanders, armies, plans and aftermath of one of the bloodiest battles of the period.

Richard Brooks examines the strategic importance of the Naval Brigades and their human side from personal testimonies. They were introduced by the Royal Navy as a land warfare force to help the regular British Army during the the 19th century.