Rob Gray

A Constraints-Led Approach to Coaching Tennis presents a new evidence-based approach to develop and train tennis players. Coaching philosophy, technique, tactics, physical development, and mental strength, pertaining to beginners and professionals, are covered. This text bridges the gap between theoretical principles from within the most recent research and its practical application. Included are real-world examples of how different sets of constraints may be manipulated in order to develop more adaptable, skilled athletes. The reader will be challenged to create athlete-centered activities using variability, adaptability, and self-organization that guide individual athletes to find their own adaptable movement solutions. A Constraints-Led Approach to Coaching Tennis is an essential read for all tennis coaches, undergraduate students, physical education teachers, and those working within the growing racket sports industry.

A Constraints-Led Approach to Coaching Tennis presents a new evidence-based approach to develop and train tennis players. Coaching philosophy, technique, tactics, physical development, and mental strength, pertaining to beginners and professionals, are covered. This text bridges the gap between theoretical principles from within the most recent research and its practical application. Included are real-world examples of how different sets of constraints may be manipulated in order to develop more adaptable, skilled athletes. The reader will be challenged to create athlete-centered activities using variability, adaptability, and self-organization that guide individual athletes to find their own adaptable movement solutions. A Constraints-Led Approach to Coaching Tennis is an essential read for all tennis coaches, undergraduate students, physical education teachers, and those working within the growing racket sports industry.

A Constraints-Led Approach to Baseball Coaching presents a new approach to baseball coaching and practice. Applying a CLA to the player development process across the skill spectrum from the beginners to elite, this book uses practical examples to demonstrate the theoretical principles of the constraints-led coaching style embedded in research showing the numerous benefits of the approach. This book incorporates case studies and examples of how constraints are manipulated to develop more adaptable players that can perform at a higher level with a reduced risk of injury, shifting the reader’s view of skill acquisition from the concept of the one “correct” solution, acquired through repetition, to the ecological dynamics framework focused on variability, adaptability, and self-organization. Individual chapters cover major topics such as hitting, pitching, and fielding for players from Little League to the pros. This book illustrates the underlying principles so that coaches can develop their own practice activities. A Constraints-Led Approach to Baseball Coaching is a key reading for undergraduate students and practicing sports coaches, physical education teachers and sport scientists alike as well as practicing players and coaches in baseball and related sports.

A Constraints-Led Approach to Baseball Coaching presents a new approach to baseball coaching and practice. Applying a CLA to the player development process across the skill spectrum from the beginners to elite, this book uses practical examples to demonstrate the theoretical principles of the constraints-led coaching style embedded in research showing the numerous benefits of the approach. This book incorporates case studies and examples of how constraints are manipulated to develop more adaptable players that can perform at a higher level with a reduced risk of injury, shifting the reader’s view of skill acquisition from the concept of the one “correct” solution, acquired through repetition, to the ecological dynamics framework focused on variability, adaptability, and self-organization. Individual chapters cover major topics such as hitting, pitching, and fielding for players from Little League to the pros. This book illustrates the underlying principles so that coaches can develop their own practice activities. A Constraints-Led Approach to Baseball Coaching is a key reading for undergraduate students and practicing sports coaches, physical education teachers and sport scientists alike as well as practicing players and coaches in baseball and related sports.

What makes a winner? Sure, it's a vague question, but one that's essential for highly driven and motivated individuals to ask. And it often takes a lifetime of experiences to find answers. Iowa author Ray Cole, a television broadcasting executive whose hall of fame career spans five decades, explores this question and brings together a wealth of knowledge in "Hangin' with Winners: A Lifetime of Connections, Anecdotes and Lessons Learned." Cole and co-author Rob Gray interviewed titans in all kinds of industries and places - television, politics and philanthropy - and compiled their thoughts on "winning" and success. Read stories about, and advice from, acknowledged winners like Bob Iger, George Bodenheimer, Diane Sawyer, Bob Woodruff, Robin Roberts, George Stephanopoulos, Ted Koppel, Dick Vitale, Jay Williams, Michael J. Fox, Jimmy Kimmel and more, as well as extraordinary Iowans like Gov. Robert D. Ray, Gov. Terry E. Branstad and William Knapp. A must-read for anyone looking to ascend in their own careers and lives, this book is filled with valuable information about how to roll with the punches and find success. You'll leave inspired, ready to tackle any challenge and a seeker of your own ways to become a "winner."

Rentokil is the heart and soul of pest control. A brand synonymous with its field and familiar to all. Innovative, ground-breaking, highly professional; renowned for scientific rigour and go-the-extra-mile customer service. At last, here's a book that tells the full story of Rentokil's rise into an international powerhouse – and the pest problems it encountered and solved along the way. The Pest Detectives explores the origins of the brand, including the story of founder Professor Harold Maxwell-Lefroy, a brilliant yet tragic figure; Britain's first Imperial Entomologist and one of the foremost scientific minds of the early 20th century. It covers the personalities, big deals, landmark assignments and technical accomplishments that shaped the business. But as well as looking back, The Pest Detectives is very much a book about the business today: the culture, the strategy, the significant investment in innovation and training required to ensure Rentokil will still be at the forefront of the pest control market another 90 years from now. Through interviews with senior managers and talented 'pest detectives' on the ground, Rob Gray paints a picture of what the brand stands for and where it is going. A compelling picture of the greatest pest control business there has ever been.

What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.

Vision is the dominant sense used by pilots and visual misperception has been identified as the primary contributing factor in numerous aviation mishaps, resulting in hundreds of fatalities and major resource loss. Despite physiological limitations for sensing and perceiving their aviation environment, pilots can often make the required visual judgments with a high degree of accuracy and precision. At the same time, however, visual illusions and misjudgments have been cited as the probable cause of numerous aviation accidents, and in spite of technological and instructional efforts to remedy some of the problems associated with visual perception in aviation, mishaps of this type continue to occur. Clearly, understanding the role of visual perception in aviation is key to improving pilot performance and reducing aviation mishaps. This book is the first dedicated to the role of visual perception in aviation, and it provides a comprehensive, single-source document encompassing all aspects of aviation visual perception. Thus, this book includes the foundations of visual and vestibular sensation and perception; how visual perceptual abilities are assessed in pilots; the pilot's perspective of visual flying; a summary of human factors research on the visual guidance of flying; examples of specific visual and vestibular illusions and misperceptions; mishap analyses from military, commercial and general aviation; and, finally, how this knowledge is being used to better understand visual perception in aviation's next generation. Aviation Visual Perception: Research, Misperception and Mishaps is intended to be used for instruction in academia, as a resource for human factors researchers, design engineers, and for instruction and training in the pilot community.

The successful systems based formula for teaching financial accounting that gained such academic acclaim in its first and second editions, is back! Financial Accounting remains the student’s favourite! The third edition is more streamlined, more user friendly and even more accessible. An in-depth, worked example from an actual partnership, brings alive for students the accounting issues involved in partnerships, a required topic of accreditation. Financial Accounting is based on a threefold approach: an organizational flow-model is used to locate financial accounting in its organizational context; this model is then used to derive a systematic logical approach to financial accounting and the construction of the financial statements; and the text attempts to forge a firm link between the traditional diet of introductory financial accounting and the wider issues of accounting theory. Financial Accounting is the ideal text for undergraduate Accounting students.