Robbie Johnson

Before a job application is even a thought, an individual's choices have already created a robust profile filled with critical information for prospective employers. Every stage of life and relationship requires decisions and professional profiles are no different. The impact of choices is not independent and isolated. There is always a ripple effect. Given this reality, Before the Application and Beyond's curriculum aims to demonstrate the synergy and interdependency of choices and skills necessary for the future, particularly the workplace. Filled with case studies, modules, and fillable templates, Before the Application focuses on employment readiness skills to yield successful employment.

The Infinite Pipeline Executive Edition helps sales leaders lead the social selling change by adopting the Infinite Pipeline Relationship Development Process, a revolutionary social selling methodology that your sales team can integrate into your existing sales practices to leverage the power of social media to: -Assess the readiness of your sales force to adopt social selling techniques and then build social selling competencies -Improve your prospecting, pipeline, and close rate by developing relationships with future advocates (AKA "prospects") via social media -Create internal and external social media communities to solve customer problems and coordinate internal sales efforts In the book, you will learn why social selling is a rapidly accelerating trend, how to develop your social media messaging, how to engage with today's educated and hard-to-reach B2B buyers, and how to lead the social selling change at your company. Profit from the extensive experience of Jill Rowley, Forbes' #3 social selling expert, Robbie Johnson, a social selling veteran with millions of dollars in sales closed using Infinite Pipeline techniques, Mike Ellsworth, an experienced B2B buyer, and Ken Morris, an innovative executive management thought leader.

Many sales people, particularly in business-to-business categories, may think that social media is a consumer plaything and not well-suited for use in business. The Infinite Pipeline demonstrates that social selling is real, it's here, and sales people can learn social sales techniques to improve their effectiveness. B2B sales people can use the Infinite Pipeline(TM) Sales Development Process to create online relationships for sales success. Stop smiling and dialing, and use social media to engage with prospects by become the answer to their problems by socially surrounding them. Along with contributing author and #1 social selling salesperson Jill Rowley, Social Media Performance Group presents easy-to-use step-by-step instructions for getting on popular social networking sites and mastering the techniques of social selling, including a plan for your first 30, 60, and 90 days on social media. This updated sales person edition contains lots of case studies that explain how successful sales people use social selling techniques to prospect and close sales as well as how their companies are creating online communities that help sustain relationships with customers and develop new relationships with customers. The Infinite Pipeline shows you how to use social media to improve customer satisfaction, start, build, and sustain professional relationships and involve the whole company in sales efforts. Topics include: Why Social Media for B2B Sales; The Failure of Traditional Sales Metrics; What You Know About Who You Know; No More Smiling and Dialing; and Jill Rowley's 5 Pillars of Social Selling. Infinite Pipeline provides everything you need to know to supercharge your sales efforts using social selling techniques, showing you how Infinite Pipeline theories and tools work in actual business scenarios. What Others Are Saying "Infinite Pipeline offers practical advice for using social media to extend relationship selling online. It's a great way to get crazy-busy prospects to pay attention." -Jill Konrath, author of SNAP Selling and Selling to Big Companies "Sales is all about relationships and trust. Infinite Pipeline is the 'how to' guide for maximizing social networks to find and build relationships, and generate trust in our digital age." -Sam Richter, best-selling author, Take the Cold Out of Cold Calling (2012 Sales book of the year) "Infinite Pipeline will be the authority on building lasting relationships through online social that result in bottom line business." -Lori Ruff, The LinkedIn Diva, Speaker/Author and CEO of Integrated Alliances

Be a Person - The Social Operating Manual for Churches, Non-Profits, and Charities Social media books are a dime a dozen, but this book presents everything a non-profit needs to know to build a social media presence online, from the strategy to organizational readiness to how to approach social media. Also included are detailed chapters on the major social networking sites - LinkedIn, Twitter, Facebook, YouTube - that explain exactly how to set up your organization's social media presence. Topics in this version include: The 10 Commandments of Social Computing Create Social Computing Strategies How to Engage with Social Computing Executing Your Social Computing Strategy Building Your Community This version is intended for implementers . A companion volume - Be a Person - Non-Profit Executive Version - is designed for use by non-profit leaders who need to understand the "whys" more than the "how-to's" of social media. Written in an easy, informal, non-technical style, the book presents everything churches, charities, and other non-profits need to understand how to build a social presence online - Fast

Social media books are a dime a dozen, but this book presents everything an enterprise needs to know to build a social media presence online, from the strategy to organizational readiness to how to approach social media. Also included are detailed chapters on the major social networking sites - LinkedIn, Twitter, Facebook, YouTube - that explain exactly how to set up your business's social media presence. Topics in this version include: The 10 Commandments of Social Computing Create Social Computing Strategies How to Engage with Social Computing Executing Your Social Computing Strategy Building Your Community This version is intended for implementers. A companion volume - Be a Person - Enterprise Executive Version - is designed for use by enterprise leaders who need to understand the "whys" more than the "how-to's" of social media. Written in an easy, informal, non-technical style, the book presents everything enterprises need to understand how to build a social presence online - Fast