Roger Jackson

Sorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work - Why you can't objectively judge your own ideas - How groupthink and tribal loyalty steer you wrong - The uncomfortable truth about "myside" bias - Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a better marketer.

Sorry. Your own brain is one of your biggest marketing problems. We marketers and business owners love to analyse how our customer make irrational decisions - but ignore the scary fact that we ourselves are just as flawed. This isn't another how-to. It's a revealing look at the science proven biases and mental blind spots that sabotage our work - Why you can't objectively judge your own ideas - How groupthink and tribal loyalty steer you wrong - The uncomfortable truth about "myside" bias - Why AI may be making bad thinking worse This book won't be a comforting read. But it will make you a better marketer.

For anyone interested in what happens after death, this is a definitive guide to the concept of rebirth, or reincarnation, in Buddhism. Reincarnation has been a popular belief in cultures throughout the world for many millennia. The possibility that we lived before and may be born again, whether as a human or in some other form of existence, continues to fascinate us and features heavily in popular novels and movies, and also as a subject of recent scholarly studies. Although Buddhism is one of the religious traditions best known for asserting rebirth, the history and scope of Buddhist approaches to the idea has not received comprehensive treatment--until now. This first-ever guide to ideas and practices surrounding rebirth in Buddhism covers the historical context for the Buddha's teachings on the topic, explains what Buddhists believe is actually reborn and where, surveys rebirth-related practices in multiple Buddhist cultures, and considers whether all Buddhist traditions agree about what happens after death. The book also addresses interpretations of rebirth in modern Buddhist contexts and recent scientific attempts to document reincarnation in conversation with Buddhist beliefs It is, in short, the first truly comprehensive overview of rebirth across the major Buddhist traditions, written by a leading scholar and teacher of Buddhism.

A compact summary like Probing the Sutras has been sorely needed for some time, as more and more Westerners have dipped into meditation without any understanding of its predominantly Buddhist scriptural underpinning. This concise, well-informed introduction to the history and contents of eleven seminal Buddhist sutras also provides suggestions for reflection, meditation, and practical applications related to the key teachings of each scripture. Readers of Probing the Sutras will be able to develop a framework for understanding Buddhist doctrines--and see the unique pearls of wisdom contained within each sutra.

A compact summary like Probing the Sutras has been sorely needed for some time, as more and more Westerners have dipped into meditation without any understanding of its predominantly Buddhist scriptural underpinning. This concise, well-informed introduction to the history and contents of eleven seminal Buddhist sutras also provides suggestions for reflection, meditation, and practical applications related to the key teachings of each scripture. Readers of Probing the Sutras will be able to develop a framework for understanding Buddhist doctrines--and see the unique pearls of wisdom contained within each sutra.

When Bobby Hawkins wakes up in the hospital after a car crash, he's not alone. Something - or someone - has taken up residence in his subconscious. Occasionally, it even pops up in his conscious mind and freaks him out. He doesn't tell anybody about it though. They'd think he was nuts. So Bobby deals with his psychic intruder as best as he can. Even when it pushes him to do things. Odd things. Like, hang out with the girl's volleyball team in order to find someone he doesn't know. Volleyball? He's a star basketball player. He doesn't want to have anything to do with volleyball But when he sees Angela Bryant on the squad, Bobby knows she is the one he's supposed to meet. Why? No idea, but Stowaway, as Bobby nicknames the shadow in his mind, is relentless. He has to stick by her, protect her, and only Stowaway knows why. A Shade of Mind is an unusual love story. It's not only between a boy and a girl, it also portrays the love of a brother for a sister and a father for a daughter in a mysterious, paranormal, sort of way. Is Stowaway a benevolent spirit haunting a boy's mind or something more sinister?