Rolf Jensen

Porten til fremtiden gør op med kortsigtethed og demonstrerer at der med en horisont på 10-15 år opstår et rum for visioner nytænkning og kreativitet. Forfatterne stiller skarpt på dansk erhvervslivs og samfundets manglende fokus på fremtiden men præsenterer samtidig en ny banebrydende teori om vækst i Danmark. Vi står ved overgangen til en ny samfundstype hvor de gamle ledelses- og forretningsmodeller ikke længere dur. Økonomisk vækst kan kun skabes af motiverede mennesker i virksomheder og i fællesskaber - ikke af regeringer og stive industristrukturer. I korte rapporter skitseres fremtiden på vigtige områder fra teknologi ledelse og til fremtidens læring. Bogen viser hvordan den tredje industrielle revolution kan blive Danmarks chance

A BOLD NEW VISION FOR THE FUTURE OF BUSINESS, FROM THE BESTSELLING AUTHOR OF THE DREAM SOCIETYTHIS IS A BOOK ABOUT THE FUTURE. Your future. Our future. The future of companies,the marketplace, and society. According to futurists Rolf Jensen and Mika Aaltonen, we are currently "between dreams." We've managed to achieve many of our material goals, only to face ever-growing global competition in an ever-slowing economy. Here's the good news: With the rise of social media and online resources, consumers are growing more powerful. Individuals are exploring more options. And smartbusinesses are discovering more ways to appeal to this powerful new community. Welcome to The Renaissance Society. A world-class network of ordinary people who are changing the way companies and communities interact, they are the future--and they are us. This forward- thinking book guides you through tomorrow's hottest trends to help you:Make an emotional connection to your customersCreate a value-driven company that engages your employeesAdjust your business strategy for a flatter, global marketplaceReward individual expression and spark a tribal spiritIdentify future trends to build long-term successJensen and Aaltonen's razor-sharp predictions offer a much-needed headsup--and a major head-start--for yourfuture success. You'll explore revolutionary ways in which the individual's role will shift from consumer to creator--much like it did during the European Renaissance. You'll find out why learning will become the world's largest industry and how services will become the twenty-first century's biggest growth market. You'll see a powerful shift in the concept of ownership, the role of employees within a company, and the role of companies in society. Most important, you'll be able to turn these fascinating predictions into real-world opportunities for decades to come. In The Renaissance Society, everybody matters. Each and every one of us has the power to reshape the future of our companies. To reignite the passion of our communities. And to restore our faith in ourselves, our dreams, and our limitless potential for growth. PRAISE FOR THE RENAISSANCE SOCIETY"Jensen and Aaltonen have created a captivating portrait of tomorrow, one that inspires us to think of alternatives. Decision makers in all fields will find that this book provides powerful reasons to question their grasp of the present." -- Riel Miller, Foresight Director, UNESCO"Mika and Rolf inspire our thinking and action with a book based on solid theory--and their vast experience working with leading international companies. It is avaluable reference for leaders in both business and politics." -- DR. STEFAN BERGHEIM, DIRECTOR,CENTER FOR SOCIETAL PROGRESS, GERMANY"The Renaissance Society is a fascinating and highly readable guide to the future and the possibilities it holds. These are hard times for many people but thisbook helps to lift our sights and see the scope now emerging for a step change in human achievement." -- Matthew Taylor, Chief Executive, Royal Society of ArtsPRAISE FOR ROLF JENSEN'S THE DREAM SOCIETY"Riveting." -- Library Journal"Dramatic insights." -- Atlanta Business Chronicle"Rolf Jensen is pointing the way to the future." -- Harriet Rubin, author, The Princessa: Machiavelli for Women

This title shows how market leaders from Disney to Nike successfully target human emotions - and how other companies can join them. "The Dream Society" reveals the future of business after the Information Age, a future in which the story behind the product will provide the competitive edge. It provides insights into the six major markets that target our basic emotional needs, and discusses how organizations from Disney and Nike to Rolex are supplying information to help consumers satisfy those needs. Thought-provoking and timely, it details the ways in which today's dream society trades on the exciting world of human potential and dreams - and what organizations must do to keep from being left behind. Praise for "The Dream Society": 'A riveting essay on the demands for goods and services ... Well presented and organized, this is highly recommended for academic and corporate libraries' -"Library Journal". 'The Dream Society is a fresh new way to look at the future and at how businesses need to transform themselves in order to prosper in the 21st century' - Arnold Brown, Noted futurist, Weiner, Edrich, Brown, Inc. 'Stories have always been the key motivation in making a purchase, fixing a deal, and raising one's level of effectiveness in the world. In the future, leaders will have to become storytellers first and managers second. Rolf Jensen is pointing the way to the future' - Harriet Rubin, Author, "The Princessa: Machiavelli for Women".