Ronald E. Goldsmith

Discuss and learn about the ethical choices faced in academic research in the social sciencesThis book provides a basis for class discussion about the responsible conduct of social science research. These 16 brief research ethics cases describe situations in which ethical dilemmas arise and present students with the opportunity to think through the different implications for researchers. The cases emphasize different types of ethical dilemmas involving faculty, students, participants, and stakeholders. Included are the original cases, complete with learning objectives, teaching notes, and questions for discussion."…the cases presented are exceptionally well thought-out and presented at an appropriate level for graduate students." -T. Gregory Barrett, University of Arkansas"This book fills a gap in the literature…The broad range of topics covers many issues of concern to all social scientists." - Sue Ann Taylor, American University

The second edition of this successful textbook continues to offer a sophisticated treatment of consumer psychology which is directly related to the concerns of marketing management, especially in terms of market segmentation, product positioning and new product development. It has an international approach that is reflected in language, examples, and scope and it also has a comprehensive and up-to-date coverage of literature and recent research. The new edition takes into account past reviewers’ and users’ comments by reducing the amount of material on adaptive/innovative cognitive style and replaces this with a wider range of material on the theme of personality and new product phrase. This edition also includes end-of-chapter questions and suggested further reading.