In today's constantly shifting marketplace, "innovation" has become the catchword of companies large and small. In The Innovation Premium, Ron Jonash and Tom Sommerlatte draw on years of research and experience to demonstrate-for the first time-that those companies that consistently achieve innovation leadership enjoy measurable advantages, including an average 15 percent increase in shareholder returns. Bridging the gap between the technological and organizational aspects of innovation, the authors show managers at all levels how to move beyond continuous improvement of products and processes to create the "Next Generation Enterprise," an organization that thrives on innovation and knows how to harness it to create and capture value, spark and speed growth, and achieve the highest standards of performance.